Is ada.cx Safe? Security Analysis for ada
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AI Summary
ada.cx is a technology company specializing in AI-driven customer service agents designed to autonomously resolve a significant portion of support issues, thereby reducing costs and improving customer satisfaction. Their platform targets businesses seeking scalable omnichannel customer experience solutions. The website demonstrates a modern technical infrastructure leveraging Astro framework, HubSpot, Google Analytics, Microsoft Clarity, and Visual Website Optimizer for analytics and optimization. Security posture is generally good with HTTPS enforced and no visible vulnerabilities, though explicit security headers and policies are not evident. Privacy compliance is limited due to absence of visible privacy and cookie policies. Overall, ada.cx presents as a professional and credible business with room for improvement in transparency and security documentation.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company positions itself as a provider of AI customer service solutions, targeting enterprises aiming to scale customer experience efficiently. Their business model is SaaS-based, focusing on automation and AI to reduce operational costs and enhance customer satisfaction. The website content and metadata emphasize their AI capabilities and omnichannel support. The presence of advanced analytics and optimization tools indicates a data-driven approach to marketing and user experience. No direct contact or detailed company registration information is provided, which may limit trust for some users. The company appears to be medium-sized within the technology sector, with consistent branding and a clear value proposition.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS and integrates multiple analytics and optimization tools, indicating a mature digital presence. However, the absence of explicit security headers (e.g., CSP, HSTS) and lack of published security policies or incident response contacts suggest areas for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The WHOIS data is unavailable, which is a concern for domain legitimacy and trust. Privacy compliance is minimal, with no visible cookie consent mechanisms or GDPR statements. Overall, the security posture is moderate but could be enhanced by adding formal policies, security headers, and transparent privacy practices.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish comprehensive privacy and cookie policies with clear GDPR compliance statements.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
ada
Autonomously resolve up to 83% of support issues with ada’s AI customer service agent—reduce costs, boost CSAT, and scale ominichannel CX with ease.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced (implied by canonical URL and script sources)
- Use of Google Tag Manager and analytics with consent mechanisms
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is accessible with full content and no blocking detected.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000; includeSubDomains; preload"
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 85 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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