Is ada.support Safe? Security Analysis for ada
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AI Summary
ada.cx is a technology company specializing in AI-driven customer service agents designed to autonomously resolve a significant portion of support issues, thereby reducing costs and improving customer satisfaction. The company positions itself as a scalable solution for omnichannel customer experience, targeting businesses seeking to enhance their customer support through automation. The website reflects a modern SaaS business model with a focus on AI and customer experience technology. Technically, the site is built using Astro framework and integrates multiple analytics and marketing tools such as Google Tag Manager, Microsoft Clarity, LinkedIn Insight Tag, and Visual Website Optimizer, indicating a mature digital marketing and analytics infrastructure. Security-wise, the site uses HTTPS and includes no obvious vulnerabilities or exposed sensitive data, but lacks visible security headers and formal security or incident response policies. Privacy compliance is weak due to the absence of privacy and cookie policies and consent mechanisms. Overall, the site is professional and functional but would benefit from enhanced transparency and compliance documentation. The WHOIS data is missing, which reduces trustworthiness and should be investigated further.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
ada.cx operates in the AI customer service technology sector, offering automated support solutions that resolve up to 83% of customer issues. Its business model is SaaS-based, targeting enterprises and medium-sized businesses aiming to scale their customer experience operations efficiently. The company leverages advanced AI to differentiate itself in a competitive market. The website's use of multiple marketing and analytics platforms suggests a strong focus on customer acquisition and optimization. However, the lack of publicly available company registration details and contact information may hinder trust-building with potential clients. The company appears to be medium-sized with a consistent brand presence and a clear value proposition centered on AI-powered customer service.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security posture with HTTPS enforced and no visible exposure of sensitive data. The integration of reputable analytics and marketing tools is well managed, but the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options is a gap. There is no public security policy or incident response information, which is a compliance and trust concern. No vulnerability disclosures or security.txt files were found, indicating limited transparency on security practices. The site does not appear to be behind a WAF or security challenge, allowing full content access. Overall, the security maturity is moderate but could be improved by adopting best practices in security headers, privacy compliance, and incident response transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Publish comprehensive privacy and cookie policies with GDPR compliance details.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
ada
Autonomously resolve up to 83% of support issues with ada’s AI customer service agent—reduce costs, boost CSAT, and scale omnichannel CX with ease.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced (implied by canonical URL and script sources)
- Use of Google Tag Manager and Clarity for analytics
- No exposed sensitive data found in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional AI customer service platform
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000; includeSubDomains; preload"
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 85 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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