Is adelphic.com Safe? Security Analysis for Viant Technology LLC
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AI Summary
Viant Technology LLC is a well-established advertising technology company specializing in programmatic demand side platform (DSP) solutions. Their flagship product, Adelphic DSP, enables advertisers and agencies to efficiently reach target audiences across multiple digital channels including Connected TV, streaming audio, mobile, and display. The company emphasizes data-driven, people-based targeting leveraging first-party data and advanced AI capabilities. Viant positions itself as a leader with over 20 years of innovation in advertising technology, serving a broad audience of advertisers, agencies, and media buyers. Technically, the website is built on WordPress with modern integrations such as Google Tag Manager, OneTrust for cookie consent, and analytics tools like Hotjar and Sentry, reflecting a mature digital infrastructure. The site is well-optimized for SEO and mobile devices, with comprehensive structured data and clear navigation. Security posture is strong with HTTPS, security headers, and form protections, though public security policies and incident response contacts are not disclosed. The absence of WHOIS data for the domain is a notable anomaly, potentially indicating recent registration or privacy protection, which slightly impacts trust but is mitigated by the professional presentation and detailed content. Overall, Viant demonstrates a robust business and technical presence with room to enhance transparency in security and compliance documentation.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Viant operates in the technology and media sectors, providing programmatic advertising solutions that leverage data and AI for audience targeting and campaign optimization. Their business model centers on offering a DSP platform with both self-serve and managed service options, catering to advertisers and agencies seeking omnichannel marketing capabilities. The company’s market position is strong, supported by strategic partnerships (e.g., Experian) and a comprehensive service suite including data management and identity resolution. Revenue streams likely include platform usage fees, managed services, and data partnerships. The website content and structured data indicate a focus on transparency and customer education, with detailed FAQs and service descriptions. Growth indicators include advanced AI integration and cross-device targeting features. The partnership ecosystem includes data providers and technology vendors, enhancing platform capabilities. Strategic observations suggest Viant is focused on maintaining leadership in programmatic advertising through innovation and customer-centric solutions.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (3)
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Viant’s website security posture is solid, featuring HTTPS encryption, multiple security headers, and use of reCAPTCHA to protect forms from abuse. The implementation of OneTrust cookie consent demonstrates compliance with privacy regulations such as GDPR. Use of monitoring tools like Sentry indicates proactive error tracking. However, the absence of a publicly accessible security policy or incident response contact reduces transparency and may hinder trust from security-conscious clients. No vulnerabilities or exposed sensitive data were detected in the analysis. The company would benefit from publishing a vulnerability disclosure policy or security.txt file to facilitate responsible reporting. Overall, the security maturity level is good but could be improved with enhanced documentation and incident response readiness.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page outlining security practices and compliance.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Viant Technology LLC
Viant Technology LLC provides a demand side platform (DSP) called Adelphic DSP that enables advertisers and agencies to reach target customers seamlessly across all programmatic channels and formats. They offer omnichannel marketing services including audience targeting, cross-device identity resolution, data management, and programmatic advertising.
excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of reCAPTCHA for forms
- Cookie consent mechanism implemented
- Use of Sentry for error monitoring
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and structured data
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 61 days
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings