Is adform.com Safe? Security Analysis for Adform
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AI Summary
Adform is a leading advertising technology company providing a powerful and safe media buying platform known as Adform FLOW. With over 20 years of innovation and Big 5 validation, Adform serves global clients including advertisers and publishers, enabling them to manage omnichannel advertising campaigns with precision and control. The platform emphasizes data ownership, identity solutions, and omnichannel activation, positioning itself as a trusted partner in the adtech ecosystem. Technically, the website leverages modern web technologies including React, Typekit fonts, and integrates advanced consent management via OneTrust CookiePro. It employs multiple tracking and marketing tools such as Facebook Pixel, LinkedIn Insight Tag, Salesloft, and Piwik Pro analytics, all managed with user consent mechanisms. The site is well-optimized for mobile and accessibility, with a professional design and clear navigation. From a security perspective, the site enforces HTTPS and uses cookie consent banners to comply with privacy regulations. However, explicit security headers are not evident, and no security.txt or incident response contacts are published, which could be improved. The WHOIS data for the subdomain is unavailable, which is typical and not a concern given the strong brand presence and consistent content. Overall, Adform's website demonstrates a mature digital presence with strong business credibility, good privacy compliance, and a solid security posture. Strategic improvements in security header implementation and incident response transparency would further enhance trust and resilience.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Adform operates in the technology and media sectors, focusing on B2B SaaS solutions for digital advertising. Its market positioning as a powerful and safe media buying platform is supported by a comprehensive suite of services including demand-side platforms, ad servers, data management, and identity solutions. The company targets advertisers and publishers globally, leveraging a network of offices and a partner ecosystem. The business model centers on providing integrated adtech solutions that enable clients to optimize media investments and maintain data control. Growth indicators include continuous innovation, Big 5 validation, and a strong emphasis on privacy and sustainability (carbon reduction). The website content and partner logos reflect a well-established brand with a professional and consistent market presence.
Extracted Contact Information
Marketing Intelligence Data
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a good security maturity level with enforced HTTPS and robust cookie consent management aligned with GDPR requirements. The use of reputable third-party scripts and tracking pixels is managed with user consent, reducing privacy risks. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options represents an area for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of a published security.txt file and incident response contact information limits transparency and readiness for vulnerability reporting. Overall, the security posture is solid but could benefit from enhanced header policies and clearer incident response mechanisms.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to strengthen defense against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Adform
Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for over 20 years and now Big 5 validated, we support and are trusted by our global clients to take back control of their media investments. Through our Adform Fusion ID solution, which offers unrivalled visibility of audiences across channels in one platform with no data loss
excellent
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- HTTPS enforced
- Cookie consent banner with granular controls
- No exposed sensitive data in HTML
- Use of reputable third-party scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Community rating
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