Is adroll.com Safe? Security Analysis for AdRoll
Check if adroll.com is a scam or legitimate. Free security scan and reviews.
AI Summary
AdRoll is a well-established AI-powered advertising platform that serves brands and agencies by enabling targeted, full-funnel, multi-channel ad campaigns. The company positions itself as a leader in retargeting and account-based marketing, supported by over 16 years of machine learning expertise. The website reflects a mature digital presence with comprehensive product offerings, strong branding, and extensive resources for marketers. Technically, the site employs modern web technologies including Google Tag Manager, Font Awesome, and personalization tools, ensuring good performance and user experience across devices. Security posture is solid with HTTPS enforced and privacy compliance evident through detailed policies and consent management features. However, explicit security policies and incident response information are not publicly available. WHOIS data for the domain is unavailable, likely due to registry restrictions, but the site’s association with NextRoll, Inc. and industry trust signals mitigate concerns. Overall, the site demonstrates a high level of professionalism, security, and compliance suitable for its business domain.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
AdRoll operates in the technology and e-commerce sectors, targeting brands, agencies, and retailers with AI-driven advertising solutions. Its business model centers on providing a platform for multi-channel ad campaigns and account-based marketing, leveraging machine learning to optimize performance. The company enjoys a strong market position with over 110,000 brands worldwide and is backed by its parent company NextRoll, Inc. The website showcases a robust ecosystem of partnerships, certifications, and customer success stories, indicating a mature and trusted operation. Revenue streams likely include subscription-based services and managed advertising solutions. The presence of extensive resources and tools suggests a focus on customer enablement and retention. Strategic observations include a clear emphasis on privacy and consent management, aligning with evolving regulatory requirements.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security maturity level with HTTPS enforced and multiple security headers implied by the use of reputable third-party services. Privacy and cookie policies are comprehensive and GDPR compliant, supported by consent management mechanisms. However, the absence of explicit security policies, incident response contacts, and vulnerability disclosure programs indicates room for improvement in transparency and readiness. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of trusted analytics and marketing tools further supports a secure environment. Overall, the security posture is strong but could benefit from enhanced documentation and incident response visibility.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy and incident response page to improve transparency and trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
AdRoll
AdRoll helps brands and agencies excel with targeted full-funnel cross-channel ad campaigns, maximizing advertising performance and minimizing complexity.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Consent management for privacy
- Use of reputable third-party scripts
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and navigation
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=604800; includeSubDomains; preload"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings