Is adtrafficquality.google Safe? Security Analysis for Google
Check if adtrafficquality.google is a scam or legitimate. Free security scan and reviews.
AI Summary
Google's 'Ad Traffic Quality' website page provides detailed information about their efforts to protect advertisers and publishers from invalid activity and advertising fraud. The site targets advertisers, agencies, publishers, app developers, and YouTube creators, emphasizing Google's leadership in digital advertising and their commitment to maintaining ad quality through advanced technology and expert teams. The technical infrastructure leverages modern web technologies including AngularJS, CreateJS, and Google Tag Manager, hosted on Google's own infrastructure, ensuring fast performance and excellent mobile optimization. Security posture is strong with HTTPS enforced and cookie consent mechanisms in place, though explicit security headers and vulnerability disclosure policies are not present on this page. Overall, the website is professional, trustworthy, and compliant with privacy regulations including GDPR.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Google holds a dominant market position in the digital advertising sector, offering services that protect ad traffic quality and prevent fraud. Their business model revolves around providing advertising platforms and tools that maximize advertiser ROI while ensuring fair monetization for publishers. The website content reflects a mature, enterprise-level organization with a global reach. The presence of official policy links and consistent branding reinforces trust and credibility. Google’s ecosystem includes extensive partnerships and integrations, though no direct partner domains were identified on this page. The site’s content and structure support clear communication of complex advertising quality concepts to a professional audience.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity level of the website is high, with HTTPS enforced and a cookie consent banner indicating privacy compliance. However, the absence of explicit security headers such as Content-Security-Policy and lack of a published vulnerability disclosure or security.txt file suggest areas for improvement. No exposed sensitive data or vulnerable libraries were detected in the provided content. Incident response contact information is not provided, which could be enhanced to improve transparency and readiness. Overall, the security posture supports business operations effectively but could benefit from additional security best practices and public disclosure mechanisms.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish explicit security headers like Content-Security-Policy and X-Frame-Options to enhance protection against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Google provides advertising services focused on protecting customers from invalid activity and advertising fraud by using advanced technology and expert teams.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Cookie consent mechanism
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive animations.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Weak X-XSS-Protection configuration
LOWCurrent value: "0"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
SPF Details
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 65 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings