Is adtribes.io Safe? Security Analysis for AdTribes Pty Ltd
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AI Summary
AdTribes Pty Ltd operates a specialized WooCommerce product feed plugin business, serving over 90,000 WooCommerce store owners globally. Their flagship product enables easy creation and management of product feeds for major advertising platforms such as Google Shopping and Meta/Facebook, supported by a comprehensive set of templates and advanced filtering capabilities. The company is positioned as a trusted and established player in the e-commerce plugin market, with a strong reputation evidenced by numerous positive user reviews and endorsements from reputable sources like WPBeginner and WordPress.org. Technically, the website is built on a modern WordPress and WooCommerce stack, leveraging multiple plugins for analytics, marketing, and e-commerce functionality. The infrastructure includes Cloudflare DNS and SSL, ensuring secure and performant delivery. The site demonstrates good SEO practices, mobile responsiveness, and user-friendly design, contributing to an excellent user experience. From a security perspective, the site enforces HTTPS with good SSL configuration and employs client transfer protection at the domain level. While some advanced HTTP security headers are not detected, the site uses privacy-compliant analytics with opt-out mechanisms and maintains comprehensive privacy and cookie policies. No critical vulnerabilities or exposed sensitive data were found, indicating a mature security posture. Overall, AdTribes presents a low-risk profile with strong business credibility, technical maturity, and privacy compliance. Strategic recommendations include enhancing DNS security with DNSSEC, implementing additional HTTP security headers, and publishing a formal security policy and vulnerability disclosure to further strengthen trust and security culture.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
AdTribes operates in the e-commerce sector, focusing on WooCommerce product feed generation for advertising and shopping platforms. Their business model includes offering both free and paid plugin versions, targeting WooCommerce store owners who require compliant and optimized product feeds. The company benefits from a large user base and positive community feedback, which supports growth and market penetration. Partnerships with complementary WooCommerce plugin providers and a parent company (Rymera Web Co Pty Ltd) enhance their ecosystem. Revenue streams likely include plugin sales, subscriptions, and affiliate marketing. The company demonstrates strategic content marketing through an active blog and educational resources, positioning itself as a thought leader in product feed management.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Company Registration
AdTribes Pty Ltd
ABN: 40 675 636 816
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a solid security foundation with HTTPS enforced and domain transfer protection. Analytics tracking respects user privacy with IP anonymization and opt-out capabilities. However, the absence of DNSSEC and some common security headers suggests room for improvement. No incident response or security policy pages were found, indicating a potential gap in formal security governance. The use of privacy protection in WHOIS is justified and common for commercial entities. Overall, the security posture is good but could be enhanced by adopting additional best practices and transparency measures.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS integrity and security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
AdTribes Pty Ltd
WooCommerce Product Feed Plugin that enables easy creation of product feeds for Google Shopping, Meta/Facebook, and 100+ other platforms.
excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced with SSL
- ClientTransferProhibited domain status
- No exposed sensitive data in HTML
- Google Analytics anonymize IP enabled
- Cookie opt-out mechanism for tracking
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional e-commerce plugin provider with strong market presence.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 38 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings