Is advertising.com Safe? Security Analysis for advertising.com
Check if advertising.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Advertising.com is a mature technology company specializing in programmatic advertising solutions, offering a suite of services including engagement platforms, search solutions, demand-side and supply-side platforms. The company targets businesses with large user bases seeking to optimize digital advertising revenue and user engagement. The recent acquisition of Underdog Media expands their access to premium publisher inventory, reinforcing their market position. Technically, the website is built on WordPress, leveraging modern analytics and tracking tools such as Google Analytics and Microsoft Clarity, hosted on AWS infrastructure with DNS managed by Amazon's nameservers. Security posture is solid with HTTPS enforced and use of reCAPTCHA, though there is room for improvement in security headers and formal security policies. Privacy compliance is basic with presence of privacy and cookie policies but lacks explicit GDPR compliance indicators. Overall, the website is professional, well-branded, and trustworthy with no content safety concerns.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Advertising.com operates in the technology and media sectors, focusing on B2B programmatic advertising solutions. Their business model revolves around providing customizable advertising technologies to enhance client revenue and engagement. The company demonstrates growth through strategic acquisitions and partnerships, such as with Underdog Media. Their target customers are enterprises and medium to large businesses with significant digital audiences. The website content and structure reflect a clear value proposition and a consistent branding strategy. The presence of advanced analytics and tracking tools indicates a data-driven approach to marketing and performance optimization.
Security Posture Analysis
Comprehensive Security Assessment
The website maintains a good security baseline with HTTPS, Google reCAPTCHA integration, and no visible exposure of sensitive data. However, the absence of DNSSEC and key security headers such as Content-Security-Policy and X-Frame-Options suggests potential areas for enhancement. No formal security or incident response policies are published, which could impact trust and compliance. The WHOIS data is transparent and consistent, supporting legitimacy. Overall, the security posture is adequate but could benefit from formalized policies and additional technical controls.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to strengthen DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
advertising.com
Advertising.com provides advanced programmatic advertising solutions including custom DSPs, SSPs, branded engagement platforms, and search solutions to companies with large user bases to enhance user engagement, revenue, and brand presence.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of Google reCAPTCHA on forms
- No exposed sensitive data in HTML
- Use of Cloudflare (implied by challenge script) for CDN and security
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Strict DMARC Alignment
LOWStrict alignment may cause legitimate emails to fail
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings