Is amersports.com Safe? Security Analysis for Amer Sports
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AI Summary
Amer Sports is a globally recognized group managing a portfolio of iconic sports and outdoor brands, serving millions of athletes and consumers worldwide. The company emphasizes sustainability, ethics, and innovation, positioning itself as a leader in the retail and manufacturing sectors of sports equipment and apparel. Their website reflects a mature digital presence with comprehensive corporate information, brand showcases, and career opportunities. Technically, the site is built on WordPress with modern integrations such as Google Tag Manager and hCaptcha, ensuring good performance and security. Security posture is strong with HTTPS and form protections, though explicit security policies and incident response contacts are not publicly detailed. Overall, the site is professional, trustworthy, and compliant with privacy regulations, supporting the company's reputable market position.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Amer Sports operates in the retail and manufacturing sectors, managing 10 well-known sports brands including Arc’teryx, Salomon, and Wilson. The company targets athletes and outdoor enthusiasts globally, leveraging a brand portfolio business model. Their market position is strong, supported by a large employee base and global distribution in over 100 countries. The company demonstrates commitment to sustainability and ethics, which enhances brand value and customer trust. The website supports investor relations and career recruitment, indicating a mature organizational structure and growth focus. Partnerships and subsidiaries are clearly presented, reinforcing transparency and corporate governance.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a solid security foundation with HTTPS encryption, use of hCaptcha to prevent automated abuse, and asynchronous loading of Google Tag Manager to minimize performance impact. However, explicit security headers like Content-Security-Policy and X-Frame-Options are not visibly configured, which could be improved. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a published security policy or incident response contact limits transparency in security governance. GDPR compliance is evident through privacy and cookie policies with consent mechanisms. Overall, the security posture is good but could benefit from enhanced header configurations and published security documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Amer Sports
Amer Sports is a global group of the world’s most recognized and respected sports and outdoor brands that are loved and trusted by millions.
excellent
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- Use of HTTPS
- Use of hCaptcha for form protection
- Google Tag Manager implemented asynchronously
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Community rating
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