Is attributionapp.com Safe? Security Analysis for Attribution
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AI Summary
Attribution is a technology company specializing in marketing attribution software designed to provide granular insights into customer acquisition costs (CAC), CAC payback, and lifetime value to CAC ratios (LTV:CAC). The platform targets high-growth B2B, SaaS, and E-Commerce businesses, offering multi-touch attribution capabilities that connect marketing data to real financial metrics. With over 1,000 companies using the platform, Attribution positions itself as a reliable and comprehensive solution for marketing analytics and optimization. Technically, the website is built on WordPress with a modern tech stack including Yoast SEO, MakeItEasy plugins, Lottie animations, and multiple analytics and tracking tools such as Segment, Hotjar, LinkedIn Insight Tag, and Convert Experiences. The site demonstrates excellent SEO optimization, mobile responsiveness, and user experience, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS and uses asynchronous loading of scripts to enhance performance and security. However, explicit security headers and policies such as a security policy, incident response contacts, and vulnerability disclosure mechanisms are not publicly disclosed. Privacy compliance is weak due to the absence of visible privacy and cookie policies or consent mechanisms, which could pose compliance risks. Overall, the website is professional, trustworthy, and technically sound but would benefit from enhanced transparency in privacy and security policies. Strategic improvements in these areas would strengthen compliance posture and user trust.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Attribution operates in the competitive marketing attribution SaaS space, serving primarily B2B, SaaS, and E-Commerce clients. Its competitive advantage lies in real-time, granular CAC and LTV:CAC tracking, multi-touch attribution, and extensive integrations with major marketing and data platforms. The business model is subscription-based SaaS, targeting medium-sized companies with growth ambitions. The presence of verified testimonials and use by reputable companies indicates strong market acceptance and credibility. The company appears to be focused on expanding its integration ecosystem and enhancing data-driven marketing decisions for clients. No parent or subsidiary companies were identified, suggesting an independent operation. The company was founded around 2020, aligning with the domain registration date, indicating a relatively young but established player in the market. The website content and branding are consistent and professional, supporting a strong market position.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security posture with HTTPS enforced and no visible exposure of sensitive data. The use of modern analytics and tracking scripts is handled asynchronously, reducing performance and security risks. However, the absence of explicit security headers such as X-Frame-Options and X-Content-Type-Options is a gap that should be addressed to mitigate clickjacking and MIME sniffing risks. No public security policy, incident response contact information, or vulnerability disclosure program is evident, which limits transparency and preparedness for security incidents. The lack of cookie consent mechanisms also raises privacy compliance concerns, especially under GDPR and similar regulations. Overall, the security maturity is moderate, with room for improvement in policy disclosure and technical header implementation.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive privacy policy and cookie policy with clear GDPR compliance statements.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Attribution
Marketing Attribution Software that Works. Tracks real-time CAC, CAC Payback, and LTV:CAC metrics at a granular level. Helps understand the actual impact of every marketing touchpoint in the funnel.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of modern analytics and tracking scripts with async loading
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional SaaS marketing attribution platform.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Third-party services without privacy policy
HIGHDetected services: Facebook, LinkedIn
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
Strict DMARC Alignment
LOWStrict alignment may cause legitimate emails to fail
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Soon
HIGHSSL certificate expires in 23 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings