Is awesomemotive.com Safe? Security Analysis for Awesome Motive
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AI Summary
Awesome Motive is a well-established technology company specializing in software products and training services aimed at helping small businesses grow and compete effectively. With a portfolio of widely recognized WordPress plugins and tools, they serve over 30 million websites globally. Their market position is strong, supported by a large team and multiple subsidiary brands, reflecting a mature and diversified business model. The company emphasizes a remote-first culture and social impact initiatives, enhancing its brand reputation and customer trust. Technically, the website is built on WordPress with a modern tech stack including PHP, JavaScript, and integrations with Google Analytics and Tag Manager. The site demonstrates excellent performance, mobile optimization, and SEO practices, supported by structured data and comprehensive metadata. Hosting and DNS are managed through reputable providers including Cloudflare and GoDaddy, ensuring reliability and resilience. From a security perspective, the site enforces HTTPS with strong domain locking policies, though DNSSEC is not enabled. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is well addressed with clear privacy and cookie policies, including consent mechanisms. However, explicit security policies and incident response contacts are not publicly available, representing an area for improvement. Overall, Awesome Motive presents a low-risk profile with strong business credibility, technical maturity, and privacy compliance. Strategic recommendations include enabling DNSSEC, publishing security policies, and adding vulnerability disclosure mechanisms to further enhance security posture and stakeholder trust.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Awesome Motive operates in the technology sector, focusing on WordPress-related software and training for small businesses. Their competitive advantage lies in a broad portfolio of popular plugins and tools, a large user base, and a fully bootstrapped business model that allows operational independence. Revenue streams likely include software sales, subscriptions, and training services. The target customer segment is small business owners and WordPress users seeking growth solutions. The company maintains a strong partnership ecosystem with non-profits and open-source projects, reinforcing its social responsibility and market presence. Growth indicators include a large team, extensive product offerings, and global reach with users in over 50 countries.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of Awesome Motive is solid, with HTTPS enforced and domain registration locked against unauthorized changes. The absence of DNSSEC is a minor gap. No exposed credentials or vulnerable libraries were identified in the website content. Privacy policies and cookie consent mechanisms are in place, supporting GDPR compliance. However, the lack of a published security policy or incident response contact limits transparency in security governance. The use of reputable analytics and marketing tools is balanced with privacy considerations. Overall, the security posture is good but could be improved by formalizing security policies and vulnerability disclosure processes.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Awesome Motive
We offer software and training to help small businesses grow and compete with the big guys. Over 30 million websites use our software.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Domain locked with multiple client status prohibitions
- No DNSSEC enabled (recommend enabling)
- Use of Cloudflare DNS for resilience
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 68 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings