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Is backlinko.com a Scam? Security Check Results - Backlinko Reviews

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Is backlinko.com Safe? Security Analysis for Backlinko

Check if backlinko.com is a scam or legitimate. Free security scan and reviews.

TechnologyN/asmall
ReactNext.jsGoogle Tag ManagerVisual Website Optimizer (VWO)CookieHub
Analyzed 8/2/2025Completed 11:25:44 AM
62
Security Score
MEDIUM RISK

AI Summary

Backlinko is a well-established SEO training and content marketing platform founded in 2011. It offers advanced strategies for link building and SEO, targeting digital marketers and SEO professionals. The website is professionally designed with excellent content quality and strong branding consistency. Technically, it uses modern frameworks such as React and Next.js, with integrations for analytics and marketing tools like Google Tag Manager and Visual Website Optimizer. Security posture is good with HTTPS enforced and domain protections in place, though improvements like enabling DNSSEC and publishing security policies are recommended. Privacy compliance is basic, with a cookie consent mechanism but no explicit privacy or terms of service pages detected. Overall, the site is trustworthy and authoritative in its niche.

Detected Technologies

ReactNext.jsGoogle Tag ManagerVisual Website Optimizer (VWO)CookieHub

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Backlinko occupies a strong market position as a niche SEO training provider with a focused business model on educational content and strategies. Its competitive advantage lies in high-quality, actionable SEO and link building content. The company targets SEO professionals and marketers seeking to improve website rankings. The domain age and WHOIS data support a credible and stable business presence. The marketing ecosystem includes social media channels and analytics tools, indicating a mature digital marketing approach. No parent or subsidiary companies were identified, suggesting an independent operation.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a good security posture with HTTPS enabled and domain status protections such as clientDeleteProhibited. However, DNSSEC is not enabled, which is a recommended enhancement. No explicit security policies or incident response contacts are published, which could improve transparency and readiness. The site uses third-party analytics and marketing scripts, which require ongoing monitoring for vulnerabilities. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security maturity is solid but could benefit from formalized policies and DNS security improvements.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Backlinko

Description:

Backlinko provides next-level SEO training and link building strategies focused on acquiring backlinks that make a difference.

Key Services:
SEO trainingContent marketing strategiesLink building strategies
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
ReactNext.jsGoogle Tag ManagerVisual Website Optimizer (VWO)CookieHub
Frameworks:
Next.jsReact
Platforms:
Web
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
80/100
Best Practices:
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited and other EPP protections
  • No DNSSEC enabled (recommend enabling)

Analytics & Tracking

Services:
Google Tag ManagerPingdom RUMVisual Website Optimizer
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
Visual Website OptimizerPingdom RUM
Marketing Tools:
Visual Website OptimizerCookieHub
Transparency Level:basic

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is professionally designed and well-structured.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

65/100
Score

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

58/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

40/100
Score

No SPF record found

HIGH

SPF helps prevent email spoofing

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

No DKIM record found

MEDIUM

DKIM adds cryptographic signatures to emails

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
DMARC Details
Policy:none
Aggregate Reports:dmarc@fbl.optin.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

52/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 57 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

80/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Domain Age
13 years(mature)
Expiry Risk
none(3326 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:3.33.186.135, 15.197.167.90
Name Servers:
dns1.p02.nsone.net
dns2.p02.nsone.net
dns3.p02.nsone.net
dns4.p02.nsone.net
MX Records:
1: aspmx.l.google.com
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
10: alt3.aspmx.l.google.com
10: alt4.aspmx.l.google.com
SOA:Serial: 1663265645, TTL: 3600s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:145ms

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern React and Next.js stack, ensuring fast performance and good mobile optimization. It uses Google Tag Manager and Visual Website Optimizer for analytics and marketing experiments. The site is well-structured with proper meta tags and SEO optimizations, including Open Graph and JSON-LD structured data. Accessibility features appear adequate, and the site is responsive across devices. Hosting details are not explicit but DNS is managed via NS1 name servers. No CMS like WordPress detected, indicating a custom or headless CMS approach. Overall, the technical infrastructure is modern and robust, supporting a high-quality user experience.
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