Is bazaarvoice.com Safe? Security Analysis for Bazaarvoice
Check if bazaarvoice.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Bazaarvoice is a leading enterprise technology company specializing in user-generated content (UGC) platforms that empower brands and retailers to collect, manage, and leverage authentic shopper content such as ratings, reviews, images, and videos. Their platform supports the entire consumer journey, enhancing shopper confidence and driving sales through AI-powered insights and syndication capabilities. The company targets large-scale e-commerce and retail businesses globally, positioning itself as a trusted partner in the digital commerce ecosystem. Technically, Bazaarvoice's website is built on a WordPress CMS with modern integrations including Google Tag Manager, Marketo for marketing automation, New Relic for performance monitoring, and Sentry for error tracking. The site demonstrates excellent mobile optimization, accessibility, and SEO practices, reflecting a mature digital infrastructure suitable for enterprise needs. From a security perspective, the site enforces HTTPS, employs cookie consent mechanisms, and maintains comprehensive privacy and security policies. While explicit incident response and vulnerability disclosure information is not publicly available, the use of monitoring tools and privacy compliance indicates a solid security posture. The absence of WHOIS data introduces some uncertainty regarding domain registration transparency, but the overall professional presence and trust signals mitigate concerns. Overall, Bazaarvoice presents a low-risk profile with strong business credibility, technical sophistication, and privacy compliance. Strategic recommendations include publishing explicit incident response and vulnerability disclosure policies, enhancing security header configurations, and providing clearer contact information for data protection officers to further strengthen trust and compliance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Bazaarvoice operates in the technology and e-commerce sectors, offering a SaaS platform focused on user-generated content management. Their competitive advantage lies in their extensive global network, AI-driven content insights, and comprehensive suite of services including ratings, reviews, social commerce, and retail syndication. Revenue streams likely include subscription fees and premium service offerings. The company targets brands and retailers seeking to enhance shopper engagement and conversion. Growth indicators include a broad partner ecosystem, subsidiary Influenster, and consistent content updates. Strategic observations highlight Bazaarvoice's emphasis on authenticity, data-driven marketing, and omnichannel retail solutions.
Security Posture Analysis
Comprehensive Security Assessment
Bazaarvoice demonstrates a mature security posture with enforced HTTPS, cookie consent, and comprehensive privacy policies indicating GDPR compliance. The presence of security monitoring tools like Sentry and New Relic suggests active vulnerability and performance management. However, the lack of publicly disclosed incident response and vulnerability disclosure policies, as well as absence of a security.txt file, represent gaps in transparency and readiness. No critical vulnerabilities or exposed sensitive data were detected. The security culture appears proactive but could benefit from enhanced communication and formalized disclosure mechanisms.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a clear incident response policy and vulnerability disclosure program to improve transparency and trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Bazaarvoice
Bazaarvoice enables brands and retailers to leverage the voice of the customer, manage user-generated content at scale, and engage shoppers from discovery to purchase.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Security and privacy policies publicly available
- Cookie consent implemented
- Use of security monitoring tools (Sentry, New Relic)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 72 days
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings