Is bitly.com Safe? Security Analysis for Bitly, Inc.
Check if bitly.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Bitly, Inc. operates a mature and well-established SaaS platform specializing in URL shortening, QR code generation, and link management solutions. Founded in 2003, Bitly has positioned itself as a leader in the technology sector, serving a broad business and marketing audience with a comprehensive Connections Platform. The website reflects a high level of digital maturity, leveraging modern web technologies, cloud hosting, and performance optimizations to deliver a fast, accessible, and mobile-optimized user experience. Security and compliance are well addressed, with HTTPS enforcement, SOC 2 Type 2 certification, GDPR and CCPA compliance, and cookie consent mechanisms in place. However, there is room for improvement in publicly documenting incident response and vulnerability disclosure policies. Overall, Bitly presents a trustworthy and professional online presence aligned with its market position.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Bitly's business model centers on providing scalable link management and QR code solutions to enterprises and marketers, supported by a strong integration ecosystem including partners like HubSpot and Canva. The company targets diverse industries such as retail, healthcare, financial services, and technology, offering tailored solutions for different business sizes and teams. The platform's extensive user base, monthly link creation volume, and app integrations underscore its market penetration and competitive advantage. Bitly's strategic focus on analytics, branding, and ease of use supports customer retention and growth. The website content and structure reinforce Bitly's credibility and thought leadership in digital marketing technology.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Bitly demonstrates a mature security posture with enforced HTTPS, domain registration protections, and compliance with major privacy regulations. The presence of SOC 2 Type 2 certification and GDPR/CCPA badges indicates adherence to recognized security frameworks and data protection standards. The website employs cookie consent management and integrates security-related scripts responsibly. No critical vulnerabilities or exposed sensitive data were detected in the analysis. However, the absence of a publicly available incident response contact and vulnerability disclosure policy represents a gap in transparency and readiness. Enhancing these areas would further strengthen Bitly's security culture and customer trust.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a clear incident response contact channel and process on the website.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Bitly, Inc.
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- ClientDeleteProhibited domain status
- Cookie consent mechanism
- SOC 2 Type 2 compliance
- GDPR and CCPA compliance
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive features.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings