Is bizequity.com Safe? Security Analysis for BizEquity
Check if bizequity.com is a scam or legitimate. Free security scan and reviews.
AI Summary
BizEquity operates as a provider of business valuation software designed to deliver accurate, real-time assessments of business value through a streamlined seven-step process. The company targets financial professionals such as advisors, bankers, accountants, and consultants, as well as business owners seeking to understand their business worth. The website reflects a mature digital presence with a modern WordPress CMS, Elementor framework, and integration of advanced marketing and analytics tools including HubSpot, Google Tag Manager, Facebook Pixel, and Crazy Egg. Privacy compliance is well addressed with a comprehensive cookie consent mechanism and GDPR-aligned policies. Security posture is solid with HTTPS enforcement and use of reCAPTCHA Enterprise, though some security headers and explicit policies could be improved. The absence of WHOIS data reduces transparency but does not detract significantly from the overall legitimacy given the professional website content and branding. Strategic recommendations include enhancing security headers, publishing a security policy and incident response contacts, and adding vulnerability disclosure information.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
BizEquity positions itself as a specialized SaaS provider in the finance sector, focusing on business valuation tools that empower financial professionals and business owners. Its business model revolves around subscription-based software services complemented by certified valuation offerings and an advisor network. The company leverages digital marketing and analytics extensively to drive customer acquisition and engagement. The website content and structure indicate a medium-sized enterprise with consistent branding and a clear value proposition. The absence of direct contact emails or phone numbers suggests a controlled communication channel primarily via web forms. The company maintains active social media profiles on Facebook, Twitter, and LinkedIn, supporting its market presence and customer outreach.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security baseline with HTTPS enforced and integration of Google reCAPTCHA Enterprise to mitigate automated abuse. Cookie consent is managed via a granular mechanism allowing users to opt in or out of marketing, analytics, and functional cookies, supporting GDPR compliance. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not evident in the HTML source, representing an area for improvement. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. The lack of a published security policy or incident response contact reduces transparency and preparedness perception. Overall, the security posture is good but could be enhanced by adopting additional best practices and transparency measures.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and enforce security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
BizEquity
BizEquity’s business valuation software offers an accurate, real-time assessment of business value in seven streamlined steps.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of reCAPTCHA Enterprise
- Cookie consent with granular controls
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 80 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Critical Service Exposed: PostgreSQL
CRITICALPort 5432 (PostgreSQL) is publicly accessible - PostgreSQL - Database server
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings