Is boomtrain.com Safe? Security Analysis for Zeta Global
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AI Summary
Zeta Global operates as an enterprise-grade AI-powered marketing cloud platform that integrates predictive and generative AI with a proprietary data cloud to enable marketers to automate and optimize campaigns. Positioned as the largest omnichannel marketing platform with identity data at its core, Zeta targets sophisticated marketers and enterprises seeking to improve customer acquisition, growth, and retention through AI-driven insights and automation. The website demonstrates a mature digital presence with professional design, rich multimedia content, and comprehensive marketing resources. Technically, the site is built on WordPress with Elementor, leveraging modern marketing and analytics tools such as Marketo, HubSpot, Google Tag Manager, and Sentry for error tracking. The security posture is solid with HTTPS enforced and domain transfer lock enabled, though DNSSEC is not implemented and no explicit security or incident response policies are published. Privacy compliance is well addressed with clear privacy and cookie policies, including consent mechanisms. Overall, the site reflects a high level of professionalism and business credibility, with minor technical and security improvements recommended.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Zeta Global holds a strong market position as a leading AI-driven marketing platform, emphasizing data-driven customer engagement and automation. Its business model focuses on B2B SaaS solutions for enterprises, offering AI orchestration, AI agents, and AI flows to streamline marketing workflows. The company leverages a vast proprietary data cloud with over 12 billion identifiers and real-time signals to enhance marketing precision. The target customer segments include retail, travel and hospitality, financial services, publishers, and media agencies. The company maintains a robust partnership ecosystem and provides extensive resources such as case studies, economic indexes, and responsible data practices. Growth indicators include continuous platform enhancements and a focus on AI innovation. The website content and structure support lead generation through demo requests and newsletter subscriptions.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security maturity level with HTTPS enabled and domain transfer protection active. However, DNSSEC is not enabled, which could improve DNS security. There is no visible security policy or incident response information, which is a gap in transparency and readiness. No vulnerability disclosure program or security.txt file is present, limiting external reporting channels. The use of reputable third-party services and absence of exposed sensitive data are positive indicators. Overall, the security posture is adequate for a marketing platform website but could be enhanced by publishing security policies and enabling DNSSEC.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to strengthen DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Zeta Global
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
excellent
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- HTTPS enforced
- Domain transfer lock enabled
- No exposed sensitive data in HTML
- Use of reputable third-party services (Akamai, Marketo, HubSpot)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and content-rich.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 78 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings