Is branch.io Safe? Security Analysis for Branch
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AI Summary
Branch is a technology enterprise specializing in mobile attribution, app analytics, and deep linking solutions designed to optimize app growth and user engagement for enterprises. The company positions itself as a trusted partner connecting paid, owned, and organic marketing channels to deliver seamless user experiences and accurate attribution. Their website reflects a mature digital presence with comprehensive content, professional design, and clear navigation tailored to enterprise clients and mobile marketers. Technically, the website is built on WordPress with modern technologies including Google Tag Manager, jQuery, and marketing tools like Marketo Forms. The site is optimized for performance, mobile responsiveness, and SEO, indicating a high level of digital maturity. Security practices include HTTPS enforcement and dedicated security and compliance pages, though explicit security headers and incident response contacts could be improved. The security posture is strong with no visible vulnerabilities or exposed sensitive data. Privacy compliance is well addressed with clear privacy and cookie policies, including GDPR considerations. The WHOIS data is privacy protected, which is typical for technology companies handling sensitive client information, and does not raise immediate concerns. Overall, Branch demonstrates a high level of professionalism, security awareness, and business credibility, making it a trustworthy platform for enterprises seeking mobile attribution and analytics solutions.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Branch operates in the technology sector, focusing on mobile attribution and app analytics services for enterprise clients. Their business model is B2B SaaS, providing tools that unify user experience and attribution across devices and marketing channels. The company leverages partnerships and a strong content ecosystem including case studies, blogs, and a university platform to support customer education and engagement. Their market position is that of a trusted leader in mobile growth technology, serving well-known customers and integrating with major advertising and analytics platforms. The presence of advanced compliance and security offerings indicates a focus on regulated industries and data privacy, enhancing their competitive advantage.
Security Posture Analysis
Comprehensive Security Assessment
Branch exhibits a mature security posture with HTTPS enforced site-wide and dedicated security and privacy pages outlining their approach. No critical vulnerabilities or exposed sensitive information were detected in the website content. However, the absence of explicit security headers such as Content-Security-Policy and a publicly available incident response or vulnerability disclosure policy suggests areas for improvement. The privacy policies indicate GDPR compliance, but no direct contact channels for security incidents were found. Overall, the security culture appears strong but could benefit from enhanced transparency and formalized incident response communications.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish security headers like Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to enhance protection against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Branch
Branch offers a powerful Mobile Attribution Platform, advanced mobile app analytics, & seamless deep link solutions to optimize app growth and user engagement.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Security and privacy dedicated pages
- Use of Google Tag Manager with async loading
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak X-XSS-Protection configuration
LOWCurrent value: "1;"
Weak Referrer-Policy configuration
LOWCurrent value: "origin-when-cross-origin"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC Partial Enforcement
LOWDMARC only applies to 5% of messages
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 79 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings