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Is chatmetrics.com a Scam? Security Check Results - Chat Metrics Reviews

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Is chatmetrics.com Safe? Security Analysis for Chat Metrics

Check if chatmetrics.com is a scam or legitimate. Free security scan and reviews.

TechnologyAustraliasmall
WordPressElementorYoast SEOLiveChatGoogle Analytics+3 more
Analyzed 9/6/2025Completed 3:50:43 PM
61
Security Score
MEDIUM RISK

AI Summary

Chat Metrics is a specialized B2B service provider offering 24/7 staffed live chat solutions designed to increase lead conversions and book qualified sales meetings. The company targets SaaS, technology, and high-ticket service sectors, positioning itself as a trusted partner with over a decade of experience and a strong client base including notable brands. Their business model revolves around managed live chat services with real sales representatives engaging visitors, qualifying leads, and integrating with CRM systems to streamline sales pipelines. Technically, the website is built on WordPress with Elementor and incorporates modern marketing and analytics tools such as Google Analytics, Facebook Pixel, and LiveChat. The site is well-optimized for SEO, mobile-friendly, and demonstrates good performance and accessibility standards. Security posture is strong with HTTPS enforced and appropriate security headers, though there is room for improvement in cookie consent and incident response transparency. The absence of WHOIS domain registration data is a notable concern, impacting domain trustworthiness despite the professional appearance and content quality of the website.

Detected Technologies

WordPressElementorYoast SEOLiveChatGoogle AnalyticsGoogle Tag ManagerFacebook PixelSnitcher Radar

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Chat Metrics operates in the competitive managed live chat market, focusing on B2B clients who require high-quality lead qualification and meeting booking services. Their competitive advantage lies in providing real sales reps rather than bots, rapid deployment (live in 48 hours), and deep CRM integration capabilities. Revenue streams likely include subscription fees and pay-per-meeting models. The company leverages partnerships with scheduling platforms like Calendly and live chat providers like LiveChat to enhance service delivery. Their marketing strategy includes strong SEO, client testimonials, and social proof via Capterra and G2 ratings. The target customer segments are marketers, agencies, and sales teams in SaaS and tech industries. Growth indicators include extensive client logos and positive user feedback. The company maintains an active social media presence and provides educational resources such as podcasts and blogs to engage prospects.

Extracted Contact Information

Marketing Intelligence Data

Email Addresses (1)

H*****@2x.png

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, reducing risks of common web attacks. No exposed sensitive data or vulnerable libraries were detected in the analysis. However, the lack of a published incident response contact or vulnerability disclosure policy limits transparency and preparedness perception. Cookie consent mechanisms are absent, which may pose compliance risks under GDPR and similar regulations. The site uses third-party tracking and marketing scripts, which should be managed carefully to ensure privacy compliance. Overall, the security maturity is good but could be enhanced by formalizing incident response channels and improving privacy controls.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement a cookie consent banner to comply with GDPR and enhance user privacy transparency.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Chat Metrics

Description:

Boost lead conversions with 24/7 staffed live chat. Real sales reps engage visitors, qualify leads, and book better meetings-all done for you.

Key Services:
24/7 staffed live chatLead qualificationMeeting bookingCRM integrations
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressElementorYoast SEOLiveChatGoogle AnalyticsGoogle Tag ManagerFacebook PixelSnitcher Radar
Platforms:
WordPress
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data
  • Use of security headers

Analytics & Tracking

Services:
Google AnalyticsSnitcher Radar
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Ad Networks:
Google Ads
Tracking Pixels:
Facebook PixelSnitcher Radar
Marketing Tools:
Yoast SEO
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

58/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, health, digital

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com include:amazonses.com include:chatmetrics.com.spf.auto.dnssmarthost.net ~all
DNS Lookups:3/10
Policy:~all
DKIM Selectors Found
Selector:default(1296-bit rsa)
Selector:google(1296-bit rsa)
DMARC Details
Policy:reject
Aggregate Reports:dmarc-reports@chatmetrics.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 38 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

80/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
9 years(mature)
Expiry Risk
none(703 days)
Protection Level
basicDNSSEC OFF

DNS Records

A Records:34.149.36.179, 34.160.17.71, 34.160.81.203, 35.227.194.51
Name Servers:
ns1.siteground.net
ns2.siteground.net
MX Records:
1: aspmx.l.google.com
5: alt1.aspmx.l.google.com
10: alt4.aspmx.l.google.com
10: alt3.aspmx.l.google.com
5: alt2.aspmx.l.google.com
SOA:Serial: 552, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:88ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com include:amazonses.com include:chatmetrics.com.spf.auto.dnssmarthost.net ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern WordPress platform using Elementor for page building and Yoast SEO for optimization. It integrates multiple marketing and analytics tools including Google Analytics, Google Tag Manager, Facebook Pixel, and Snitcher Radar for user tracking and conversion measurement. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with optimized images and lazy loading. No major technical debt or outdated libraries were detected. Hosting provider details are not explicitly available. The site uses LiveChat for real-time visitor engagement. Overall, the technical infrastructure supports a professional and scalable digital presence with opportunities to enhance privacy and security controls.
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