AI Summary

Comscore, Inc. is a leading media measurement and analytics company founded in 1999, providing trusted cross-platform audience and advertising measurement services. The company serves media buyers, sellers, advertisers, and marketers by offering comprehensive data solutions that enable planning, transacting, and evaluating media performance across digital, television, social, and programmatic platforms. Comscore holds a strong market position as a trusted currency in the media industry with a broad portfolio of services including advertising measurement, digital audience analytics, marketing impact, and box office performance tracking. Technically, the website employs a modern technology stack including jQuery, Bootstrap, Google Tag Manager, and Google Charts, delivering a responsive and well-structured user experience. The site is optimized for mobile devices and accessibility, with good SEO practices and clear navigation. The presence of structured data enhances search engine understanding and branding consistency. From a security perspective, the site enforces HTTPS and implements cookie consent mechanisms, demonstrating compliance with privacy regulations such as GDPR. However, the absence of visible security headers and a public incident response contact or vulnerability disclosure program suggests areas for improvement. The WHOIS data is unavailable, which slightly impacts trust but is likely due to registry restrictions rather than malicious intent. Overall, Comscore's website reflects a professional, secure, and privacy-conscious digital presence aligned with its business objectives. Strategic recommendations include enhancing security headers, publishing incident response information, and adding vulnerability disclosure details to further strengthen trust and compliance.