Is digitaladvertisingalliance.org Safe? Security Analysis for Digital Advertising Alliance
Check if digitaladvertisingalliance.org is a scam or legitimate. Free security scan and reviews.
AI Summary
The Digital Advertising Alliance (DAA) operates as a non-profit organization focused on establishing and enforcing privacy standards within the digital advertising industry. It provides consumers with transparency and control over data collection practices through various tools and icon programs such as YourAdChoices, WebChoices, and AppChoices. The organization is led by major advertising and marketing trade associations, positioning it as a key industry player in privacy self-regulation. The website reflects this mission with comprehensive content, educational resources, and active communication channels including blogs and news releases. Technically, the website is built on Drupal 7 CMS, utilizing common web technologies such as jQuery, Google Analytics, and FontAwesome. It is hosted on SiteGround servers and employs HTTPS with anonymized IP tracking for privacy. The site is moderately optimized for performance and mobile devices, with good SEO and basic accessibility features. However, it lacks some modern security headers and a cookie consent mechanism, which are recommended for enhanced compliance and security. From a security perspective, the site demonstrates a solid posture with encrypted connections and no visible vulnerabilities or exposed sensitive data. The domain registration is consistent with the organization's profile, showing a stable and legitimate presence since 2014. No WAF or blocking mechanisms interfere with content access. Privacy policies are present and comprehensive, though cookie consent could be improved. No explicit incident response or vulnerability disclosure information is found. Overall, the website is professional, trustworthy, and aligned with its mission to promote responsible digital advertising practices. Strategic improvements in security headers, cookie consent, and contact transparency would further enhance its compliance and user trust.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
DAA holds a strong market position as a non-profit self-regulatory body in the digital advertising ecosystem, backed by leading trade associations such as AAAA, AAF, ANA, BBB, IAB, and NAI. Its business model centers on providing privacy principles, consumer choice tools, and icon licensing to foster transparency and trust between advertisers and consumers. The organization targets advertisers, marketers, publishers, and privacy-conscious consumers. Revenue streams likely include licensing fees for icon usage and participation in self-regulatory programs. The website's partnership ecosystem is robust, linking to multiple industry associations and related initiatives. Growth indicators include active blog updates and recent news releases. The organization's operations emphasize compliance with evolving privacy regulations and technological changes in ad tech.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a mature security posture with mandatory HTTPS encryption and anonymized IP tracking in analytics to protect user privacy. The domain is secured with clientTransferProhibited status, preventing unauthorized transfers. However, the absence of DNSSEC and security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options represents areas for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of explicit incident response contacts or security policy pages suggests limited transparency in security governance. Overall, the site is secure but could benefit from enhanced security controls and clearer communication of security practices.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to prevent DNS spoofing and improve domain security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is an independent non-profit organization led by leading advertising and marketing trade associations that establishes and enforces responsible privacy practices across the digital advertising industry. It provides consumers with transparency and control over data collection for interest-based advertising across desktop and mobile environments.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled with anonymized IP tracking in Google Analytics
- No exposed sensitive data in HTML
- Use of clientTransferProhibited domain status to prevent unauthorized transfers
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a well-established non-profit industry organization focused on digital advertising privacy.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Weak X-Content-Type-Options configuration
LOWCurrent value: "nosniff, nosniff"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 51 days
Mixed Content Detected
MEDIUM9 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Critical Service Exposed: MySQL
CRITICALPort 3306 (MySQL) is publicly accessible - MySQL - Database server
Critical Service Exposed: PostgreSQL
CRITICALPort 5432 (PostgreSQL) is publicly accessible - PostgreSQL - Database server
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings