Is dimatter.ai Safe? Security Analysis for Digital Matter
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AI Summary
Digital Matter is a Lithuania-based advertising technology and digital marketing company founded in 2021. It serves publishers, advertisers, and online businesses by providing data-driven monetization, premium ad solutions, and expert SEO services. The company holds reputable certifications such as Google Certified Publishing Partner and IAB Baltics membership, positioning itself as a trusted regional player with a solid client base of over 200 publishers and 350 advertisers. Their product suite includes advanced tools like data management platforms, content recommendation engines, and premium ad servers, supporting a comprehensive business model focused on maximizing ad revenue and audience engagement. Technically, the website demonstrates a mature digital infrastructure leveraging modern technologies including Google Tag Manager, Facebook Pixel, Hotjar, and Cxense for analytics and marketing. The site is hosted on Cloudflare, ensuring fast performance and robust SSL encryption. The presence of a Content-Security-Policy header and cookie consent mechanisms reflects a good security and privacy posture, although DNSSEC is not enabled, representing a minor security improvement opportunity. Security-wise, the site shows no critical vulnerabilities or exposed sensitive data. However, it lacks publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms, which are recommended for enhanced transparency and preparedness. Privacy compliance is well addressed with GDPR-aligned cookie consent and a comprehensive privacy policy. Overall, Digital Matter presents a professional, trustworthy, and technically sound online presence with strong business credibility. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and implementing a vulnerability disclosure framework to further strengthen security posture and stakeholder trust.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Digital Matter operates in the media and technology sectors, focusing on advertising technology solutions for publishers and advertisers. Their competitive advantage lies in combining proprietary AI-based tools with expert consulting and direct sales capabilities, enabling clients to optimize ad revenue and audience engagement. The business model is service-oriented with recurring revenue streams from platform usage, consulting, and managed sales. The company targets medium-sized to large publishers and advertisers primarily in the Baltic region, leveraging partnerships with major ad networks and industry bodies. Growth indicators include a broad client base, extensive ad impressions, and multiple direct campaigns annually. The partnership ecosystem includes Google, IAB Baltics, and regional demand partners, enhancing market reach and credibility. Operationally, Digital Matter emphasizes data-driven decision-making, compliance, and innovation to maintain competitive positioning.
Security Posture Analysis
Comprehensive Security Assessment
Digital Matter exhibits a solid security maturity level with HTTPS enforced, Content-Security-Policy headers, and GDPR-compliant cookie consent mechanisms. No critical vulnerabilities or exposed sensitive data were detected in the website content. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure program indicates room for improvement in transparency and readiness. DNSSEC is not enabled, which could enhance DNS security. The use of multiple third-party scripts necessitates ongoing monitoring to mitigate supply chain risks. Overall, the company demonstrates a responsible approach to data protection and privacy but should formalize security governance and incident management publicly to align with best practices and regulatory expectations.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS integrity and security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Digital Matter
Digital Matter, a Google Certified Publishing Partner (GCPP), empowers Publishers with data-driven monetization, Advertisers with premium ad solutions, and online businesses with expert SEO services. Drive growth with Digital Matter today!
good
consistent
Technical Stack
fast
good
basic
good
Security Assessment
- HTTPS enforced
- Content-Security-Policy header present
- Cookie consent mechanism implemented
- No exposed sensitive data found
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed with clear navigation and rich content.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 44 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings