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Is dixa.com a Scam? Security Check Results - Dixa Reviews

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Is dixa.com Safe? Security Analysis for Dixa

Check if dixa.com is a scam or legitimate. Free security scan and reviews.

TechnologyN/amedium
JavaScriptCSS3HTML5Google Tag ManagerVisual Website Optimizer (VWO)+1 more
Analyzed 9/5/2025Completed 12:05:31 PM
76
Security Score
LOW RISK

AI Summary

Dixa is a technology company specializing in an AI-driven conversational customer service platform tailored for consumer brands. Their platform integrates omnichannel communication, AI agents, unified agent workspaces, and analytics to enhance customer experience and loyalty. The website reflects a mature SaaS business model targeting B2C companies seeking to optimize customer service through AI and automation. Technically, the website is built on WordPress with modern front-end technologies, optimized for SEO and mobile responsiveness. Security posture is good with HTTPS and no visible vulnerabilities, though explicit security headers and incident response information are lacking. Privacy compliance is minimal with no visible privacy or cookie policies in the provided content. The absence of WHOIS data is a concern but the professional presentation and social media presence support legitimacy. Overall, the site is well-designed and functional with room for improvement in privacy and security transparency.

Detected Technologies

JavaScriptCSS3HTML5Google Tag ManagerVisual Website Optimizer (VWO)Yoast SEO

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Dixa positions itself as a key player in the customer service technology sector, focusing on AI-powered solutions for consumer brands. Their business model is SaaS-based, offering integrated tools for omnichannel support, automation, and analytics. The company targets medium-sized businesses and enterprises looking to enhance customer loyalty and operational efficiency. The website showcases a strong brand identity, customer logos, and social media engagement, indicating a healthy market presence. However, the lack of public WHOIS data and absence of detailed compliance documentation suggest areas for increased transparency. The company leverages third-party analytics and optimization tools, indicating a data-driven approach to marketing and user experience.

Security Posture Analysis

Comprehensive Security Assessment

The website employs HTTPS and integrates reputable analytics and optimization services such as Google Tag Manager and Visual Website Optimizer. There is no evidence of exposed sensitive data or vulnerable libraries in the HTML content. However, the site lacks explicit security headers like Content-Security-Policy and does not provide a security.txt or incident response contact information, which are best practices for mature security postures. Privacy policies and cookie consent mechanisms are not evident, which may pose compliance risks under GDPR and similar regulations. Overall, the security posture is solid but could be enhanced with improved transparency and additional security controls.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish comprehensive privacy and cookie policies with clear GDPR compliance and consent mechanisms.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Dixa

Description:

Dixa is a conversational customer service platform optimized for B2C consumer brands, turning customer service into a growth engine powered by AI, customer data, and seamless integrations to unlock revenue, loyalty, and insights.

Key Services:
Omnichannel customer service (Dixa Channels)Unified agent workspace (Dixa Team Hub)Workflows and automations (Dixa Conversation Engine)Analytics and quality assurance (Dixa Intelligence)AI agent and AI copilot features
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
JavaScriptCSS3HTML5Google Tag ManagerVisual Website Optimizer (VWO)Yoast SEO
Frameworks:
Bootstrap (CSS classes suggest usage)
Performance:

moderate

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and VWO for analytics and optimization

Analytics & Tracking

Services:
Google Tag ManagerVisual Website OptimizerUptime.com RUM
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
Visual Website Optimizer (VWO)Uptime.com RUM
Marketing Tools:
Yoast SEOVisual Website Optimizer
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and professional design.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

85/100
Score

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

80/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

47/100
Score

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:26289857.spf06.hubspotemail.net include:amazonses.com include:_spf.google.com include:spfuk.rocketseed.com include:spf.eu.exclaimer.net ip4:54.240.107.155 ip4:54.240.107.156 ip4:54.240.107.157 a:zgateway.zuora.com -all
DNS Lookups:6/10
Policy:-all
DKIM Selectors Found
Selector:google(1296-bit rsa)
Selector:k2(1416-bit rsa)
DMARC Details
Policy:reject
Aggregate Reports:dmarc@dixa.com
Forensic Reports:dmarc@dixa.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

47/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 71 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Mixed Content Detected

MEDIUM

1 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Enabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:162.159.134.42
Name Servers:
ns-1127.awsdns-12.orgDNS only
ns-1782.awsdns-30.co.ukDNS only
ns-281.awsdns-35.comDNS only
ns-925.awsdns-51.netDNS only
MX Records:
1: aspmx.l.google.com
10: alt3.aspmx.l.google.com
10: alt4.aspmx.l.google.com
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:108ms

SPF Analysis

SPF Record:
v=spf1 include:26289857.spf06.hubspotemail.net include:amazonses.com include:_spf.google.com include:spfuk.rocketseed.com include:spf.eu.exclaimer.net ip4:54.240.107.155 ip4:54.240.107.156 ip4:54.240.107.157 a:zgateway.zuora.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress CMS with a modern front-end stack including CSS3, JavaScript, and Bootstrap framework. It uses asynchronous loading for CSS and scripts to optimize performance. The site integrates multiple third-party services for analytics, user behavior tracking, and optimization, including Google Tag Manager, Visual Website Optimizer, and uptime monitoring. The site is mobile-optimized with responsive design and good accessibility features. SEO is well implemented with meta tags, Open Graph, and JSON-LD structured data. Hosting provider details are not explicitly found. Performance is moderate with room for improvement in loading speed and resource optimization.
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