Is dynamicyield.com Safe? Security Analysis for Dynamic Yield
Check if dynamicyield.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Dynamic Yield, a Mastercard company founded in 2014, is a leading enterprise SaaS provider specializing in AI-driven personalization and experience optimization solutions. The company offers a comprehensive Experience OS platform that enables businesses to deliver personalized, optimized, and synchronized digital experiences across multiple channels. Recognized as a leader by Gartner and Forrester, Dynamic Yield serves a broad range of industries including eCommerce, financial services, and media, targeting enterprise customers seeking to enhance customer engagement and revenue through advanced AI and machine learning technologies. The website reflects a mature digital presence with professional design, clear navigation, and extensive content resources including case studies, learning paths, and integration partners.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Dynamic Yield holds a strong market position as a pioneer in personalization and experimentation software, leveraging AI and automation to provide scalable solutions for enterprises. Its business model is B2B SaaS, generating revenue through platform subscriptions and professional services such as customer success and strategic advisory. The company benefits from Mastercard's backing, enhancing credibility and market reach. The ecosystem includes numerous technology partners like Firebase, Shopify, and Tealium, facilitating seamless integration with clients' existing tech stacks. Growth indicators include multi-year leadership in industry analyst reports and a robust portfolio of high-profile clients. The company emphasizes customer success and rapid onboarding, supporting long-term client retention and expansion.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Dynamic Yield demonstrates a strong security posture with HTTPS enforced, comprehensive security headers, and adherence to recognized frameworks such as ISO 27001. The website and platform incorporate cookie consent mechanisms compliant with GDPR and CCPA, and certifications like SOC II further attest to operational security. No critical vulnerabilities or exposed sensitive data were detected in the analysis. However, the absence of a publicly available vulnerability disclosure policy or security.txt file and lack of explicit incident response contact details represent areas for improvement. Overall, the security culture appears mature, supported by enterprise-grade controls and privacy compliance.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a formal vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Dynamic Yield
Dynamic Yield's Experience OS delivers digital experiences that are personalized, optimized, and synchronized.
excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of security headers
- Cookie consent management
- No exposed sensitive data detected
- Secure form handling with Marketo integration
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak X-Frame-Options configuration
LOWCurrent value: "ALLOW-FROM http://marketing.dynamicyield.com/"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 47 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings