
Is embed.ly Safe? Security Analysis for Embedly
Check if embed.ly is a scam or legitimate. Free security scan and reviews.

AI Summary
Embedly is a technology company providing a SaaS platform that enables websites and applications to embed rich media content easily and efficiently. The company is positioned as a trusted provider in the digital media and developer ecosystem, serving notable clients such as The New York Times, Microsoft, and NPR. Their key services include embedding cards, media extraction, display optimization, and analytics, targeting developers, publishers, and media companies. The website reflects a professional and consistent brand image with good content quality and user experience. Technically, the website employs modern web technologies including jQuery, the Foundation framework, Font Awesome, and integrates analytics tools like Google Analytics and Optimizely. The site is mobile-optimized and performs well, with asynchronous loading of scripts to enhance speed. However, accessibility features are basic, and there is room for improvement in SEO and security headers. From a security perspective, the site uses HTTPS with excellent SSL configuration and avoids exposing sensitive data. Nonetheless, it lacks explicit security headers and published security or incident response policies, which are important for transparency and trust. Privacy compliance is partial; while privacy and terms of service pages exist, there is no visible cookie consent mechanism, which may impact GDPR compliance. Contact information is limited to a web form, with no direct emails or phone numbers provided. Overall, Embedly's website demonstrates a solid business and technical foundation with a high trustworthiness level. Strategic improvements in privacy compliance, security policy transparency, and contact accessibility would enhance their security posture and regulatory alignment.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Embedly operates in the technology sector, focusing on providing embedding and rich media solutions via APIs and tools. Their business model is SaaS-based, targeting developers, publishers, and media companies seeking to enhance content engagement. The company enjoys a strong market position supported by a reputable client base and a broad provider ecosystem. Revenue streams likely include subscription plans and usage-based API fees. The partnership ecosystem includes numerous official content providers, enhancing service reliability and reach. Growth indicators include a diverse customer base and active provider recruitment. The company maintains a consistent brand and professional online presence, reinforcing credibility and market trust.
Security Posture Analysis
Comprehensive Security Assessment
Embedly exhibits a mature security posture with HTTPS enforced and no visible sensitive data leaks. However, the absence of key security headers such as Content-Security-Policy and X-Frame-Options reduces defense-in-depth. The lack of published security policies and incident response contacts limits transparency and may hinder rapid incident handling. Privacy compliance is partial, with no cookie consent mechanism detected, potentially exposing the company to GDPR risks. The use of third-party analytics and marketing scripts introduces moderate tracking, which should be managed carefully. Overall, the security maturity is good but can be enhanced by formalizing policies and improving technical controls.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish a comprehensive security policy including incident response procedures and contact channels.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Embedly
Embedly delivers the ultra-fast, easy to use products and tools for richer sites and apps.
good
consistent
Technical Stack
fast
good
basic
good
Security Assessment
- HTTPS enabled
- No exposed sensitive data in HTML
- Use of async loading for analytics scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Third-party services without privacy policy
HIGHDetected services: Google Analytics, Facebook, Twitter, Google APIs
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: transport, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM8 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings