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Is embed.ly a Scam? Security Check Results - Embedly Reviews

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Is embed.ly Safe? Security Analysis for Embedly

Check if embed.ly is a scam or legitimate. Free security scan and reviews.

TechnologyN/amedium
jQueryFoundation frameworkFont AwesomeGoogle AnalyticsOptimizely+1 more
Analyzed 9/6/2025Completed 12:17:58 PM
58
Security Score
MEDIUM RISK

AI Summary

Embedly is a technology company providing a SaaS platform that enables websites and applications to embed rich media content easily and efficiently. The company is positioned as a trusted provider in the digital media and developer ecosystem, serving notable clients such as The New York Times, Microsoft, and NPR. Their key services include embedding cards, media extraction, display optimization, and analytics, targeting developers, publishers, and media companies. The website reflects a professional and consistent brand image with good content quality and user experience. Technically, the website employs modern web technologies including jQuery, the Foundation framework, Font Awesome, and integrates analytics tools like Google Analytics and Optimizely. The site is mobile-optimized and performs well, with asynchronous loading of scripts to enhance speed. However, accessibility features are basic, and there is room for improvement in SEO and security headers. From a security perspective, the site uses HTTPS with excellent SSL configuration and avoids exposing sensitive data. Nonetheless, it lacks explicit security headers and published security or incident response policies, which are important for transparency and trust. Privacy compliance is partial; while privacy and terms of service pages exist, there is no visible cookie consent mechanism, which may impact GDPR compliance. Contact information is limited to a web form, with no direct emails or phone numbers provided. Overall, Embedly's website demonstrates a solid business and technical foundation with a high trustworthiness level. Strategic improvements in privacy compliance, security policy transparency, and contact accessibility would enhance their security posture and regulatory alignment.

Detected Technologies

jQueryFoundation frameworkFont AwesomeGoogle AnalyticsOptimizelyEmbedly jQuery plugin

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Embedly operates in the technology sector, focusing on providing embedding and rich media solutions via APIs and tools. Their business model is SaaS-based, targeting developers, publishers, and media companies seeking to enhance content engagement. The company enjoys a strong market position supported by a reputable client base and a broad provider ecosystem. Revenue streams likely include subscription plans and usage-based API fees. The partnership ecosystem includes numerous official content providers, enhancing service reliability and reach. Growth indicators include a diverse customer base and active provider recruitment. The company maintains a consistent brand and professional online presence, reinforcing credibility and market trust.

Security Posture Analysis

Comprehensive Security Assessment

Embedly exhibits a mature security posture with HTTPS enforced and no visible sensitive data leaks. However, the absence of key security headers such as Content-Security-Policy and X-Frame-Options reduces defense-in-depth. The lack of published security policies and incident response contacts limits transparency and may hinder rapid incident handling. Privacy compliance is partial, with no cookie consent mechanism detected, potentially exposing the company to GDPR risks. The use of third-party analytics and marketing scripts introduces moderate tracking, which should be managed carefully. Overall, the security maturity is good but can be enhanced by formalizing policies and improving technical controls.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement and publish a comprehensive security policy including incident response procedures and contact channels.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Embedly

Description:

Embedly delivers the ultra-fast, easy to use products and tools for richer sites and apps.

Key Services:
CardsEmbedExtractDisplayAnalytics
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
jQueryFoundation frameworkFont AwesomeGoogle AnalyticsOptimizelyEmbedly jQuery plugin
Frameworks:
Foundation
Performance:

fast

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • Use of async loading for analytics scripts

Analytics & Tracking

Services:
Google AnalyticsGoogle Tag Manager
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Ad Networks:
Optimizely
Marketing Tools:
Optimizely
Transparency Level:basic

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

30/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

35/100
Score

No Privacy Policy found

HIGH

GDPR requires a clear and accessible privacy policy

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Third-party services without privacy policy

HIGH

Detected services: Google Analytics, Facebook, Twitter, Google APIs

GDPR Compliance Analysis

Privacy Policy0% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: transport, digital

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

65/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No DKIM record found

MEDIUM

DKIM adds cryptographic signatures to emails

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com include:mail.zendesk.com include:sendgrid.net include:mailer.chargify.com include:stspg-customer.com ~all
DNS Lookups:5/10
Policy:~all
DMARC Details
Policy:quarantine
Subdomain Policy:quarantine
Aggregate Reports:dmarc@embed.ly
Forensic Reports:dmarc@embed.ly

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

67/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Mixed Content Detected

MEDIUM

8 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:52.20.14.227, 3.220.107.91
Name Servers:
ns-1278.awsdns-31.orgDNS only
ns-1857.awsdns-40.co.ukDNS only
ns-406.awsdns-50.comDNS only
ns-597.awsdns-10.netDNS only
MX Records:
10: aspmx.l.google.com
20: alt1.aspmx.l.google.com
20: alt2.aspmx.l.google.com
30: aspmx2.googlemail.com
30: aspmx3.googlemail.com
30: aspmx4.googlemail.com
30: aspmx5.googlemail.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:279ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com include:mail.zendesk.com include:sendgrid.net include:mailer.chargify.com include:stspg-customer.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern technology stack featuring jQuery, Foundation framework, and Font Awesome icons, ensuring responsive and visually consistent design. Analytics and marketing tools like Google Analytics and Optimizely are integrated asynchronously to optimize performance. The site loads quickly and is mobile-optimized, though accessibility features are basic and could be improved. No CMS was detected, suggesting a custom or static site architecture. Hosting details are not explicit but SSL configuration is excellent, indicating a well-managed infrastructure. Opportunities exist to enhance SEO and accessibility compliance, as well as to implement advanced security headers for improved protection.
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