Is exponea.com Safe? Security Analysis for Bloomreach
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AI Summary
Bloomreach is a leading technology company specializing in AI-powered marketing automation and real-time personalization solutions for ecommerce businesses. Their platform enables marketers to deliver autonomous, multi-channel customer engagement that drives growth, revenue, and loyalty. The company positions itself as a future-ready provider of autonomous marketing technology with a strong focus on AI scalability and customer experience. Technically, the website is built on WordPress with Elementor and integrates advanced marketing and analytics tools such as Google Tag Manager, Exponea, HubSpot Forms, and Vidyard for video content. The site demonstrates excellent design quality, mobile optimization, and SEO practices, reflecting a mature digital infrastructure. Security-wise, the site enforces HTTPS, employs multiple security headers, and uses secure third-party integrations, though explicit security policies and incident response information are not publicly disclosed. The WHOIS data is unavailable, which slightly reduces transparency but the overall site and business indicators suggest legitimacy. Strategic recommendations include publishing detailed security and incident response policies, adding vulnerability disclosure mechanisms, and enhancing GDPR transparency with DPO contact information.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Bloomreach operates in the technology and ecommerce sectors, targeting enterprise clients seeking AI-driven marketing automation solutions. Their business model is SaaS-based, offering scalable autonomous marketing services that unify customer and product data for personalized experiences. The company enjoys a strong market position with a professional brand presence and a comprehensive service portfolio including marketing automation, real-time personalization, and AI-powered customer engagement. Their ecosystem includes integrations with major marketing platforms and analytics tools, supporting extensive data-driven marketing strategies. Growth indicators include frequent content updates, multimedia marketing assets, and active social media presence. No subsidiaries or parent companies were identified from the data provided.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (3)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a strong security posture with enforced HTTPS, comprehensive security headers, and secure form handling via HubSpot. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and readiness. GDPR compliance is supported by detailed privacy and cookie policies with consent mechanisms. The lack of a published security framework or DPO contact suggests the company could enhance its compliance and security culture communication. Overall, the site is secure but would benefit from more explicit security governance disclosures.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy and incident response plan on the website.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Bloomreach
We unify real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless, continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Use of security headers
- No exposed sensitive data in HTML
- Secure forms with HubSpot integration
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and multimedia
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Unable to retrieve SSL certificate
CRITICALCould not establish secure connection to retrieve certificate information
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings