Is eyeota.com Safe? Security Analysis for Eyeota
Check if eyeota.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Eyeota operates as a data provider specializing in audience targeting data for advertisers and marketers. Their platform focuses on enriching insights, enhancing personalization, and transforming audience targeting strategies. The website positions Eyeota as a trusted source for audience data, targeting marketing professionals seeking to engage customers effectively. The company appears to be medium-sized within the technology sector, leveraging modern marketing and analytics tools to support its business model. Technically, the website is built on the HubSpot CMS platform and integrates several third-party technologies including Google Analytics 4, Facebook Ads Pixel, LinkedIn Insight Tag, and Boomtrain personalization. The site demonstrates good mobile optimization and SEO practices, although some accessibility features are basic. Performance is moderate, with a reliance on external scripts for analytics and marketing. From a security perspective, the site uses HTTPS and Google Consent Mode to manage privacy compliance, but lacks visible security headers and explicit privacy or cookie policies in the analyzed content. No contact information or incident response channels are clearly provided, which may impact user trust and compliance with regulations such as GDPR. The absence of WHOIS registration data raises concerns about domain legitimacy and transparency. Overall, Eyeota's website presents a professional and business-focused front with moderate technical maturity. However, improvements in security best practices, privacy transparency, and domain registration clarity are recommended to enhance trustworthiness and compliance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Eyeota is positioned as a key player in the audience data and marketing technology space, providing data enrichment and targeting services to advertisers and marketers. Their business model revolves around data-driven marketing solutions, leveraging partnerships with major platforms and integrating advanced analytics tools. The company targets marketing professionals and enterprises seeking to optimize customer engagement through personalized audience data. The use of HubSpot and multiple tracking technologies indicates a mature digital marketing approach. However, the lack of visible corporate contact details and domain registration transparency may affect stakeholder confidence. Strategic partnerships and integrations with platforms like Google, Facebook, and LinkedIn enhance their market reach and competitive advantage.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a basic security posture with HTTPS enabled and implementation of Google Consent Mode for privacy management. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a notable gap. No explicit privacy or cookie policies were found in the provided content, which may lead to compliance risks under GDPR and other data protection regulations. The lack of visible incident response contacts or security policies further reduces the site's security maturity. No vulnerabilities or exposed sensitive data were detected in the analyzed content, but reliance on multiple third-party scripts necessitates ongoing security audits. Overall, the security posture is moderate but requires enhancements to meet best practices and regulatory requirements.
Strategic Recommendations
Priority Actions for Security Improvement
Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Eyeota
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- Use of Google Consent Mode for privacy compliance
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website content is accessible and not blocked by WAF or security mechanisms.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=3628800"
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Email Security Check Incomplete
MEDIUMSome email security checks timed out
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Unable to retrieve SSL certificate
CRITICALCould not establish secure connection to retrieve certificate information
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings