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Is fire-etc.com a Scam? Security Check Results - Fire Etc Reviews

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Is fire-etc.com Safe? Security Analysis for Fire Etc

Check if fire-etc.com is a scam or legitimate. Free security scan and reviews.

RetailUnited Statesmedium
ShopifyjQueryLazySizesKlaviyoGoogle Analytics+4 more
Analyzed 10/3/2025Completed 7:40:22 PM
71
Security Score
MEDIUM RISK

AI Summary

Fire Etc is a specialized e-commerce retailer and service provider focused on fire and safety equipment, serving primarily firefighters and safety professionals in Southern California. The company offers sales, rentals, and servicing of firefighting gear and related safety products, positioning itself as a trusted supplier in a niche market. The website is built on the Shopify platform, leveraging modern web technologies and marketing tools to provide a professional and user-friendly shopping experience. Privacy and cookie policies are implemented with consent mechanisms, reflecting compliance with relevant regulations. Security posture is solid with HTTPS and secure checkout, though improvements such as DNSSEC and enhanced security headers are recommended. Overall, the domain registration data aligns well with the business claims, supporting legitimacy and trustworthiness.

Detected Technologies

ShopifyjQueryLazySizesKlaviyoGoogle AnalyticsFacebook PixelGoogle Tag ManagerShopify PayPhotoswipe

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

The company operates in the retail sector with a focus on fire safety equipment and services. It maintains a medium-sized business profile with multiple related entities, indicating a diversified business ecosystem. The business model combines product sales with rental and servicing offerings, targeting professional firefighters, government, and military customers. The website's integration with marketing and analytics tools like Klaviyo and Google Analytics supports customer engagement and data-driven marketing strategies. The presence of related domains suggests strategic partnerships or subsidiaries enhancing the company's market reach and service portfolio.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a good security baseline with enforced HTTPS and secure payment processing via Shopify. However, the absence of DNSSEC and advanced security headers such as Content-Security-Policy and X-Frame-Options indicates areas for enhancement. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The cookie consent banner and privacy policy indicate attention to privacy compliance. The lack of a security.txt file or explicit vulnerability disclosure policy suggests limited formal incident response transparency. Overall, the security posture is adequate for an e-commerce site but could benefit from additional hardening measures.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to protect against DNS spoofing and improve domain security.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Fire Etc

Description:

Equipping the courageous to save lives and property through the sale, rental and servicing of new and used fire and safety equipment.

Key Services:
Sales of fire and safety equipmentRental of firefighting turnout gear and equipmentServicing and inspection of fire safety equipmentCalibration services for gas detection and gauges
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
ShopifyjQueryLazySizesKlaviyoGoogle AnalyticsFacebook PixelGoogle Tag ManagerShopify PayPhotoswipe
Frameworks:
Shopify theme Palo Alto v5.0.0
Platforms:
Shopify
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
70/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Shopify secure checkout
  • Cookie consent banner implemented

Analytics & Tracking

Services:
Google AnalyticsShopify AnalyticsKlaviyo Analytics
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Tracking Pixels:
KlaviyoFacebook PixelShopify Pixel
Marketing Tools:
KlaviyoShopify Marketing Pixels
Transparency Level:good

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is a professionally designed Shopify e-commerce site specializing in fire and safety equipment.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

75/100
Score

Weak Strict-Transport-Security configuration

LOW

Current value: "max-age=7889238"

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

73/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

No DMARC reporting

LOW

DMARC aggregate reports not configured

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 a mx include:spf.naturalnetworks.com include:spf.protection.outlook.com include:sendgrid.net -all
DNS Lookups:5/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
DMARC Details
Policy:quarantine

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

52/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 34 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:23.227.38.65
Name Servers:
ns1.naturalnetworks.comDNS only
ns2.naturalnetworks.comDNS only
MX Records:
10: d97100b.ess.barracudanetworks.com
10: d97100a.ess.barracudanetworks.com

DNSSEC Status

DNSSEC Not Enabled

SPF Analysis

SPF Record:
v=spf1 a mx include:spf.naturalnetworks.com include:spf.protection.outlook.com include:sendgrid.net -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on the Shopify platform using the Palo Alto theme version 5.0.0, incorporating modern JavaScript libraries such as jQuery and LazySizes for performance optimization. Marketing and analytics integrations include Klaviyo, Google Analytics, and Facebook Pixel, enabling robust customer insights and targeted campaigns. The site demonstrates good mobile optimization and SEO practices with proper meta tags and structured Open Graph data. Hosting is managed by Shopify with domain registration via GoDaddy. Performance is moderate with room for improvement in loading speed and accessibility compliance. The technical infrastructure is stable and supports the business model effectively.
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