Is firepenny.com Safe? Security Analysis for Firepenny
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AI Summary
Firepenny is an established e-commerce retailer specializing in firefighter equipment and related safety gear, serving firefighters, fire departments, and first responders primarily in the United States. The company offers a wide range of products including turnout gear, boots, gloves, helmets, hoses, nozzles, pumps, and rescue tools. The website is built on the BigCommerce platform, leveraging modern e-commerce technologies and third-party marketing and analytics tools to support its operations. The domain has been registered since 2008, indicating a mature and stable business presence. Technically, the website uses a modern tech stack with BigCommerce's Stencil framework, Google Analytics 4, Google Tag Manager, LiveChat, and other marketing integrations. The site is mobile-optimized and provides a good user experience with clear navigation and professional design. However, some accessibility features are basic, and performance is moderate. From a security perspective, the site enforces HTTPS and uses reCAPTCHA to protect forms, but lacks DNSSEC and explicit security headers such as Content-Security-Policy or X-Frame-Options. There is no published security policy, incident response information, or vulnerability disclosure mechanism, which are areas for improvement. Privacy compliance is weak, with no visible privacy or cookie policies or consent mechanisms. Overall, Firepenny presents a trustworthy and professional e-commerce presence with room to enhance privacy compliance and security posture. Strategic improvements in these areas would strengthen customer trust and regulatory adherence.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Firepenny operates in a niche retail sector focused on firefighting and emergency response equipment. Its market positioning is that of a specialized online retailer with a broad product catalog catering to municipal and professional firefighting customers. The business model is direct e-commerce sales, with reseller discounts and acceptance of municipality purchase orders indicating institutional customer engagement. The company leverages partnerships with major brands in firefighting gear and uses multiple marketing and analytics tools to drive sales and customer engagement. Growth indicators include a mature domain and consistent branding. The absence of privacy and security policies suggests potential gaps in compliance that could impact reputation and customer trust.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate security maturity level with HTTPS enforced and domain registration protections in place. Use of reCAPTCHA and client domain status locks are positive security practices. However, the lack of DNSSEC, missing security headers, and absence of published security policies or incident response contacts indicate gaps in security governance and transparency. No vulnerabilities or exposed sensitive data were detected in the provided content. Compliance with GDPR or other privacy regulations is not evident. The site would benefit from implementing security headers, publishing a security policy, and establishing a vulnerability disclosure process to improve its security posture and readiness.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Firepenny
Firepenny is an e-commerce retailer specializing in firefighter equipment and supplies including turnout gear, boots, gloves, helmets, hoses, nozzles, pumps, and related firefighting and rescue tools.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of reCAPTCHA
- Client domain status prohibiting unauthorized transfer/update/delete
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a specialized e-commerce platform for firefighter equipment.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=0"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Third-party services without privacy policy
HIGHDetected services: Google Analytics, Facebook, LinkedIn, Google APIs
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Community rating
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