Is firework.com Safe? Security Analysis for Firework
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AI Summary
Firework is a leading video commerce platform founded in 2017, specializing in AI-powered interactive video solutions that enhance online and offline shopping experiences. Positioned as the world’s largest AI-powered video commerce solution, Firework offers a suite of products including AI Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video, targeting enterprise and small business clients globally. The company has a strong market presence supported by significant funding and partnerships with major platforms such as Shopify and Salesforce. Technically, Firework’s website is built on modern web technologies including Webflow CMS, JavaScript frameworks, and integrates analytics tools like Google Tag Manager and Vector Analytics. The site is hosted on AWS infrastructure with Amazon Registrar as the domain registrar. It demonstrates excellent performance, mobile optimization, and accessibility features, supported by comprehensive SEO and structured data implementations. From a security perspective, Firework enforces HTTPS, employs security headers, and maintains SOC 2 compliance along with ADA and EU-US Data Privacy Framework certifications. The website includes cookie consent mechanisms and privacy policies aligned with GDPR requirements. No critical vulnerabilities or exposed sensitive data were detected, though incident response contact details and vulnerability disclosure policies could be more explicit. Overall, Firework presents a professional, trustworthy, and technically mature online presence with strong business credibility and compliance posture. Strategic recommendations include enhancing transparency around incident response and vulnerability disclosures to further strengthen security trust and compliance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Firework operates in the technology and retail sectors, focusing on video commerce solutions that blend AI and interactive video to drive customer engagement and conversion. Its business model is SaaS-based with tiered pricing plans and a free pilot option, serving both enterprise and small business markets. The company leverages strategic partnerships with major e-commerce and CRM platforms, enhancing its ecosystem and market reach. Firework’s competitive advantage lies in its AI capabilities and comprehensive video commerce suite, supported by strong funding and media presence. Growth indicators include global office locations and a sizable employee base. The company’s operations emphasize innovation in retail technology and customer experience enhancement.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (2)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Firework exhibits a mature security posture with enforced HTTPS, robust security headers, and compliance with SOC 2 standards. The presence of cookie consent banners and GDPR-aligned privacy policies indicates attention to data protection regulations. No immediate vulnerabilities or security misconfigurations were identified in the website content or technical setup. However, the absence of explicit incident response contacts and vulnerability disclosure mechanisms suggests areas for improvement in security transparency and readiness. Overall, Firework’s security practices align well with industry standards for SaaS providers in the e-commerce technology space.
Strategic Recommendations
Priority Actions for Security Improvement
Publish clear incident response and abuse contact information on the website to improve security transparency.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Firework
Firework is a video commerce platform that transforms online and offline shopping experiences by enabling brands to connect, captivate, and convert customers through AI-powered interactive video solutions.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- SOC 2 compliance
- Cookie consent banner with opt-out
- No exposed sensitive data detected
- Use of security headers
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and structured data
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC record found
HIGHDMARC provides email authentication and reporting
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 32 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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