Is firstimpression.io Safe? Security Analysis for AppendAd Ltd. (DBA FirstImpression.io)
Check if firstimpression.io is a scam or legitimate. Free security scan and reviews.
AI Summary
FirstImpression.io, operated by AppendAd Ltd., is a technology company specializing in tailored ad monetization solutions for content publishers. Their platform enables publishers to increase ad revenue through customized ad products without requiring additional coding or complex ad operations. The company targets medium to large publishers with significant monthly page views, offering a streamlined integration and data-driven revenue optimization. The website reflects a professional and consistent brand image, supported by client testimonials and a clear presentation of services. Technically, the site is built on WordPress with modern plugins and integrates Google services for analytics and maps. Security measures include HTTPS and Google reCAPTCHA on contact forms, though some security headers and cookie consent mechanisms are not explicitly detected. WHOIS data is unavailable due to privacy or query failure, which slightly impacts trust but is common in the industry. Overall, the site demonstrates a solid digital presence with room for enhanced privacy compliance and security transparency.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company operates in the digital advertising technology sector, focusing on ad monetization for publishers. Their business model is B2B SaaS, providing a platform that simplifies ad operations and increases revenue through customized ad products and multi-level yield optimization. The presence of notable clients and testimonials indicates a credible market position. The company maintains offices in Israel and the US, supporting international operations. Their ecosystem includes industry dashboards and analytics tools, suggesting a data-driven approach. Growth potential is supported by the increasing demand for efficient ad monetization solutions among large content publishers. Strategic partnerships and a focus on user experience differentiate them in a competitive market.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (2)
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS and integrates Google reCAPTCHA to protect contact forms from spam. However, explicit security headers such as Content-Security-Policy, HSTS, and X-Frame-Options are not confirmed in the provided data, representing an area for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a public security policy or incident response page limits transparency regarding security practices. Privacy compliance is partially addressed with a comprehensive privacy policy, but the lack of a cookie consent mechanism may pose GDPR compliance risks. Overall, the security posture is moderate with good foundational practices but opportunities for enhancement in headers and privacy controls.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and verify standard security headers including CSP, HSTS, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
AppendAd Ltd. (DBA FirstImpression.io)
Helping publishers focus on content by freeing them from Ad-Tech and Ad-Operations with one line of code. Offers tailored ad monetization solutions to increase publisher revenue with no coding required.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Google reCAPTCHA on contact form
- No exposed sensitive data in HTML
- Use of Google Tag Manager and analytics scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM5 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Expires Soon
HIGHDomain expires in 11 days
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings