Is firstup.io Safe? Security Analysis for Firstup
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AI Summary
Firstup is a well-established technology company specializing in AI-powered employee communication and engagement platforms. The company offers a comprehensive SaaS solution that connects organizations with their workforce through personalized, real-time communications tailored to employee roles and needs. Recognized as a market leader by Gartner and other industry bodies, Firstup serves a global enterprise customer base with solutions optimized for both desk and frontline workers. The website reflects a mature digital presence with excellent content quality, SEO, and user experience. Technically, the site is built on WordPress with modern frameworks and integrates multiple analytics and marketing tools, demonstrating digital maturity. Security posture is strong with HTTPS, security headers, and domain protections, though there is room to enhance formal security policies and vulnerability disclosure mechanisms. Overall, Firstup presents a trustworthy and professional online presence aligned with its market position.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Firstup holds a strong market position as a leader in employee communication platforms, leveraging AI and journey orchestration to differentiate itself. Its business model focuses on enterprise SaaS with multiple service offerings including analytics and frontline worker solutions. The company targets large organizations across the US, Europe, and Asia, emphasizing workforce engagement and productivity. Strategic partnerships and recognitions such as Gartner Magic Quadrant leadership and HR Tech awards bolster its credibility. The company’s digital ecosystem includes integrations with major analytics and marketing platforms, supporting data-driven growth and customer insights. The presence of multiple social media channels and detailed contact information supports customer engagement and trust.
Extracted Contact Information
Marketing Intelligence Data
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a strong security posture with enforced HTTPS, multiple security headers, and domain registration protections. No critical vulnerabilities or exposed sensitive data were detected in the site content. The use of security plugins and consent management tools indicates attention to privacy and security best practices. However, the absence of a public security policy or incident response page and lack of a security.txt file represent gaps in transparency and vulnerability management. Enhancing these areas would improve incident readiness and stakeholder trust. Overall, the site’s security measures are appropriate for its business context but could be further formalized.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Firstup
Firstup is the leading intelligent communication platform focused on improving employee experience through AI-powered personalized communications, journey orchestration, and real-time engagement analytics. It serves desk workers and frontline workers with mobile-first solutions.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- ClientDeleteProhibited domain status
- No exposed sensitive data detected
- Use of security plugins (e.g., stop-user-enumeration)
- Cookie consent mechanism implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 62 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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