Is friendbuy.com Safe? Security Analysis for Friendbuy
Check if friendbuy.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Friendbuy is a SaaS company specializing in referral and loyalty program software designed to help ecommerce and B2B brands acquire new customers and increase customer lifetime value. The company positions itself as a leading provider in the enterprise segment, offering customizable and scalable solutions with deep integrations into popular ecommerce and marketing platforms. Their website reflects a mature digital presence with professional design, comprehensive content, and strong trust signals such as customer testimonials and case studies. Technically, the site leverages modern analytics and marketing technologies including PostHog, Google Tag Manager, and Cloudflare Turnstile captcha, hosted likely on Cloudflare infrastructure. Security posture is good with HTTPS enforced and bot protection mechanisms, though explicit security headers and cookie consent mechanisms are absent. The WHOIS data is unavailable publicly, which slightly reduces trust but is offset by the professional web presence and external trust indicators. Overall, Friendbuy demonstrates a strong market position with a well-implemented digital platform.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Friendbuy targets ecommerce and B2B brands seeking to enhance customer acquisition and retention through referral and loyalty programs. Their business model is SaaS-based, focusing on enterprise clients with customizable program features and extensive integrations. The company showcases a robust partnership ecosystem including Shopify, Salesforce Commerce Cloud, Klaviyo, and others, enhancing their platform's value proposition. Revenue streams likely include subscription fees and service-based onboarding. The presence of detailed case studies and testimonials indicates a focus on customer success and growth. The company operates in multiple sectors including retail, subscription services, fashion, beauty, health, and financial services, indicating a broad market reach. Strategic observations include a strong emphasis on customization, flexibility, and analytics to differentiate from competitors.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (2)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Friendbuy exhibits a mature security posture with HTTPS enforced site-wide and use of Cloudflare Turnstile captcha to mitigate automated threats. The site implements email domain validation to restrict signups to business emails, enhancing data quality and security. However, the absence of explicit security headers such as Content Security Policy (CSP), HSTS, and X-Frame-Options represents an area for improvement. No public vulnerability disclosure or incident response contacts were found, which could impact transparency and trust. The extensive use of third-party analytics and marketing scripts necessitates careful privacy management, though the site shows GDPR compliance indicators. Overall, the security measures are solid but could be enhanced with additional headers and formal disclosure policies.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to strengthen defense-in-depth.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Friendbuy
Friendbuy's referral and loyalty program software helps leading ecommerce and B2B brands acquire new customers and increase customer lifetime value.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Use of Cloudflare Turnstile captcha for bot protection
- Email input validation with domain blocking
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Soon
HIGHSSL certificate expires in 19 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings