Is friendly.ch Safe? Security Analysis for Friendly
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AI Summary
Friendly is a Swiss software company specializing in privacy-focused web analytics and marketing automation solutions. Their flagship products, Friendly Analytics and Friendly Automate, provide businesses with tools to optimize website performance and automate marketing workflows while ensuring compliance with Swiss data protection laws (nFADP) and the EU GDPR. The company positions itself as a Swiss market leader emphasizing data sovereignty, transparency, and security certifications such as ISO 27001 and ISO 9001. Their open startup approach further enhances trust by publicly sharing financial and operational data. Technically, the website is built on WordPress with modern SEO and analytics integrations, including Matomo and Mautic, reflecting a mature digital infrastructure. The site is well-optimized for performance, mobile responsiveness, and accessibility, with strong SEO practices. Hosting and data storage are Swiss-based, aligning with their privacy commitments. Security posture is strong with HTTPS enforced, certified standards, and privacy-conscious analytics configurations. However, the absence of a visible cookie consent mechanism and lack of published incident response or vulnerability disclosure policies represent areas for improvement. No critical vulnerabilities or exposed sensitive data were detected. Overall, Friendly demonstrates a high level of business credibility, technical maturity, and privacy compliance, making it a trustworthy provider in the privacy-centric analytics and marketing automation market. Strategic recommendations include enhancing cookie consent transparency, publishing security incident contacts, and adding security headers to further harden the website.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Friendly operates in the technology sector with a focus on privacy-compliant analytics and marketing automation software. Their business model is SaaS-based, targeting businesses that require GDPR and Swiss data protection compliance. The company leverages Swiss data hosting and certifications as competitive advantages. Their open startup model and charity donations indicate a socially responsible brand image. Partnerships with reputable Swiss institutions and companies reinforce market credibility. Revenue streams likely include subscription fees for their software products. Growth indicators include continuous content updates and certifications. The company maintains a transparent and ethical operational approach, which supports customer trust and retention.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a mature security posture with enforced HTTPS, ISO 27001 and ISO 9001 certifications, and privacy-respecting analytics configurations (Matomo with disabled cookies). Data is hosted in Switzerland, aligning with strict data protection laws. However, the lack of explicit security headers (e.g., CSP, X-Frame-Options) and absence of published incident response or vulnerability disclosure policies are gaps. No contact emails for security incidents were found. The use of third-party scripts is controlled but should be regularly audited. Overall, the security culture appears strong but could benefit from enhanced transparency and technical hardening.
Strategic Recommendations
Priority Actions for Security Improvement
Implement a visible cookie consent banner to comply with GDPR and enhance user transparency.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Friendly
Swiss software solutions for web analytics and marketing automation that prioritize data protection by hosting in Switzerland and complying with nFADP (CH) and GDPR (EU).
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Disable cookies in Matomo tracking
- ISO 27001 and ISO 9001 certifications
- Data hosted in Switzerland
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking mechanisms.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 31 days
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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