Is friendlyautomate.ch Safe? Security Analysis for Friendly LLC
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AI Summary
Friendly LLC operates Friendly Automate, a Swiss-based marketing automation software positioned as a privacy-focused alternative to HubSpot. The company targets SMEs, NGOs, and various sectors including banking and education, emphasizing compliance with Swiss and EU data protection laws. Their product suite includes lead generation, CRM, email marketing, and workflow automation, leveraging open source Mautic technology and integrations with popular no-code tools. The website is professionally designed, mobile-optimized, and SEO-friendly, hosted on Swiss infrastructure to ensure data sovereignty. Security posture is strong, supported by ISO 27001 and ISO 9001 certifications, HTTPS enforcement, and privacy-conscious analytics via Matomo. However, the absence of a visible cookie consent mechanism and incident response details are areas for improvement. Overall, the site demonstrates high business credibility and technical maturity.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company holds a strong market position as a Swiss alternative to major marketing automation platforms, focusing on privacy and compliance as key differentiators. Their business model is SaaS with demo scheduling and subscription pricing. The presence of testimonials from diverse clients and certifications enhances trust. Integration capabilities with Zapier, make.com, and n8n expand their ecosystem reach. The company appears small but well-established since 2020, with a clear focus on European markets. Partnerships with marketing agencies and clients in finance and education sectors indicate a growing and diversified customer base.
Security Posture Analysis
Comprehensive Security Assessment
Friendly LLC exhibits a mature security posture with ISO certifications and Swiss data hosting, reducing risks related to data sovereignty and compliance. HTTPS and security headers are properly implemented, and no vulnerabilities or exposed sensitive data were detected. The use of Matomo with disabled cookies aligns with privacy best practices. However, the lack of published incident response policies and vulnerability disclosure mechanisms limits transparency and readiness perception. No direct contact channels for security incidents were found. Enhancing these areas would strengthen overall security culture and trust.
Strategic Recommendations
Priority Actions for Security Improvement
Implement a clear cookie consent banner to comply fully with GDPR and enhance user trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Friendly LLC
Friendly Automate is the Swiss marketing automation software that helps generate leads, strengthen customer relationships, and increase revenues while ensuring data protection by hosting in Switzerland and complying with nFADP (CH) and GDPR (EU).
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- ISO 27001 and ISO 9001 certifications
- Data hosted in Switzerland
- No cloud hosting by US tech giants
- No exposed sensitive data in HTML
- Use of Matomo with disabled cookies for privacy
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking mechanisms.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 31 days
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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