Is gemius.pl Safe? Security Analysis for Gemius
Check if gemius.pl is a scam or legitimate. Free security scan and reviews.
AI Summary
Gemius is a well-established Polish company specializing in digital and cross-media audience measurement and marketing intelligence solutions. With over 25 years of experience, it holds a strong market position as a pioneer and leader in online audience measurement, serving marketers, publishers, and advertising agencies. The website reflects a professional and consistent brand image, showcasing a comprehensive portfolio of products and trusted partnerships with major media and advertising groups. Technically, the site uses modern frameworks like Bootstrap and jQuery, with proprietary tracking scripts, and is mobile-optimized with good SEO practices. Security posture is solid with HTTPS and no exposed sensitive data, but lacks some advanced security headers and cookie consent mechanisms. WHOIS data confirms domain legitimacy and consistency with the business claims. Overall, the website is professional, trustworthy, and business-focused, though improvements in privacy compliance and security policies would enhance its posture.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Gemius operates in the media and technology sectors, providing essential audience measurement and marketing intelligence services. Its business model is B2B, targeting marketers, media buyers, and publishers. The company leverages a strong partnership ecosystem with major advertising agencies and media groups, enhancing its market reach. The long domain age and consistent WHOIS data support its credibility. The product portfolio includes cross-media measurement, campaign analysis, web analytics, and ad serving solutions, indicating diversified revenue streams. The website content and client logos reinforce its leadership and trust in the industry. Growth indicators include continuous product development and international presence across multiple countries.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS enforced and no visible sensitive data leaks. However, it lacks implementation of DNSSEC and common security headers such as Content-Security-Policy and X-Frame-Options, which are recommended to mitigate common web attacks. No incident response or security policy pages are found, and no vulnerability disclosure or security.txt files are published, indicating room for improvement in transparency and readiness. The absence of a cookie consent mechanism may pose GDPR compliance risks. Overall, the security posture is good but could be enhanced by adopting additional best practices and formal policies.
Strategic Recommendations
Priority Actions for Security Improvement
Implement DNSSEC to improve domain name system security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Gemius
Gemius is an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions. They specialize in measuring internet, TV, radio audiences and outdoor advertising across all devices and ecosystems.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of async and defer for scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak X-Content-Type-Options configuration
LOWCurrent value: "nosniff, nosniff"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Third-party services without privacy policy
HIGHDetected services: Facebook, LinkedIn
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
No DMARC Record
MEDIUMDMARC policy not configured
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings