Is genesis.com Safe? Security Analysis for Genesis
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AI Summary
Genesis is a premium automotive brand offering luxury vehicles such as the GV60, GV70, GV80, G70, G80, and G90 models. The website provides detailed information about these models, targeting global customers and automotive enthusiasts. The business model focuses on manufacturing and selling luxury vehicles with a global market presence. Technically, the website leverages modern marketing and analytics tools including Google Tag Manager, Google Analytics, Facebook Pixel, and Adobe DTM, and appears to be built on Adobe Experience Manager CMS. The site is moderately optimized for performance and mobile devices, with good SEO and basic accessibility features. Security posture is adequate with HTTPS usage and no visible vulnerabilities, but lacks explicit security headers and published security policies. Privacy compliance is minimal with no visible privacy or cookie policies, which is a notable gap. WHOIS data is unavailable, which slightly reduces domain trust but the website content and branding strongly indicate legitimacy. Overall, the site is professional and trustworthy but could improve transparency and security practices.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Genesis positions itself as a premium automotive manufacturer with a strong global footprint. Its competitive advantage lies in luxury vehicle offerings and a comprehensive digital presence showcasing detailed model information. The business model is direct-to-consumer with dealer support, focusing on high-end automotive sales. The target customer segments include affluent car buyers and automotive enthusiasts worldwide. The company uses advanced digital marketing and analytics tools to track user engagement and optimize marketing efforts. Growth indicators include frequent updates to vehicle models and regional site versions. The partnership ecosystem includes major analytics and marketing platforms but no explicit partner domains were identified. Strategic observations suggest a mature digital infrastructure supporting a large enterprise with consistent branding and professional content.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate security maturity level with HTTPS enforced and no exposed sensitive data in the HTML. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a gap that could expose the site to certain web-based attacks. No visible vulnerable libraries or insecure scripts were detected. The lack of published security policies, incident response contacts, or vulnerability disclosure programs indicates limited transparency in security governance. Compliance with GDPR or other privacy regulations is not clearly demonstrated due to missing privacy and cookie policies. Incident response readiness and security culture indicators are not evident from the content. Overall, the security posture is functional but could be significantly improved with better policy publication and technical controls.
Strategic Recommendations
Priority Actions for Security Improvement
Publish comprehensive privacy and cookie policies with clear GDPR compliance statements.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Genesis
GENESIS GV60, Electrified GV70, GV70, GV80, G70, Electrified G80, G80, G90. Find out more about the latest GENESIS car models - vehicle options, specifications, prices and find a nearest dealer
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- Use of HTTPS (implied by canonical URL https://)
- No exposed sensitive data in HTML
- No visible vulnerable libraries
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed with detailed product information.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
Third-party services without privacy policy
HIGHDetected services: Google Analytics, Facebook, LinkedIn, YouTube
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Unable to retrieve SSL certificate
CRITICALCould not establish secure connection to retrieve certificate information
Mixed Content Detected
MEDIUM22 resources loaded over insecure HTTP
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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