Is getblueshift.com Safe? Security Analysis for Blueshift Labs, Inc.
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AI Summary
Blueshift Labs, Inc. operates a sophisticated AI-powered customer engagement platform designed to unify customer data, leverage predictive and generative AI, and automate personalized marketing campaigns across multiple channels. The company targets enterprise and medium-sized businesses seeking to enhance customer lifecycle marketing and cross-channel engagement. Their platform integrates a customer data platform (CDP), AI decisioning, and a marketing automation hub, positioning Blueshift as a leader in intelligent marketing technology. The website reflects a mature, professional brand with strong market positioning and a comprehensive service offering. Technically, the website is built on WordPress and hosted on AWS infrastructure, utilizing a modern tech stack including JavaScript libraries, HubSpot forms, and multiple analytics and tracking services. The site demonstrates good SEO, accessibility, and mobile optimization, with fast loading times and rich interactive content. Integration with numerous marketing and data platforms underscores the company’s commitment to ecosystem connectivity. From a security perspective, the site enforces HTTPS and employs domain registration protections, though it lacks explicit DNSSEC and some security headers. Privacy compliance is partially addressed with a comprehensive privacy policy and certifications (CCPA, GDPR, HIPAA, SOC), but the absence of a cookie consent mechanism is a notable gap. No vulnerabilities or exposed sensitive data were detected. Overall, Blueshift’s website presents a high level of professionalism, technical maturity, and business credibility. The risk profile is low, with recommendations focusing on enhancing privacy compliance and security header implementation to further strengthen trust and regulatory adherence.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Blueshift is positioned as a leading AI-driven customer engagement platform provider, serving diverse industries including retail, finance, healthcare, and e-commerce. Their competitive advantage lies in unifying customer data with advanced AI capabilities to deliver personalized marketing at scale. The SaaS business model leverages integrations with major platforms like Salesforce, Shopify, and Snowflake, enhancing customer value and stickiness. The company demonstrates strong growth indicators through customer case studies and industry recognitions. Their partner ecosystem and extensive integrations support rapid deployment and scalability, appealing to enterprise clients. Strategic observations include the importance of maintaining compliance with evolving data privacy regulations and continuing innovation in AI-driven marketing automation.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Blueshift’s security posture is solid with HTTPS enforced and domain registration protections in place. The presence of industry compliance certifications such as CCPA, GDPR, HIPAA, and SOC indicates a commitment to regulatory standards. However, the lack of DNSSEC and explicit security headers like Content-Security-Policy and X-Frame-Options suggests room for improvement. The website does not disclose an incident response policy or dedicated security contact channels, which could enhance transparency and readiness. Extensive use of third-party tracking and marketing scripts necessitates ongoing vulnerability management. Overall, the security maturity is good but would benefit from enhanced header policies and explicit privacy consent mechanisms to align with best practices.
Strategic Recommendations
Priority Actions for Security Improvement
Implement a cookie consent banner/mechanism to ensure GDPR and CCPA compliance.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Blueshift Labs, Inc.
Blueshift provides an AI-powered customer engagement platform that unifies customer data, leverages AI for predictive marketing, and automates cross-channel campaigns to drive growth and personalized customer experiences.
excellent
consistent
Technical Stack
moderate
good
good
excellent
Security Assessment
- HTTPS enforced
- Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
- No DNSSEC enabled (recommend enabling)
- No exposed sensitive data in HTML
- Use of security and privacy compliance badges
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive features.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 34 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings