Is getcensus.com Safe? Security Analysis for Census
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AI Summary
Census is a technology company specializing in data activation and reverse ETL services, enabling businesses to unify, enhance, and activate their data across various tools and platforms. Recently acquired by Fivetran, Census positions itself as a leading universal data platform with a strong focus on AI-enhanced data delivery and seamless integration with popular data sources and destinations. The website reflects a mature SaaS business model targeting data teams, marketing, sales, and customer success professionals. Technically, the website is built on the HubSpot CMS platform, leveraging modern web technologies including Google Fonts, Google Tag Manager, and Segment analytics. The site demonstrates good performance, mobile responsiveness, and accessibility, with comprehensive SEO and metadata implementation. Security best practices are observed with HTTPS enforcement and appropriate security headers, although explicit incident response and vulnerability disclosure policies are not publicly available. The security posture is strong with enterprise-grade claims and no visible vulnerabilities or exposed sensitive data. However, the absence of WHOIS registration data raises questions about domain registration transparency, though the website's professional content and association with Fivetran mitigate concerns. Overall, the site is trustworthy and professionally maintained, with room for improvement in transparency and direct contact information. Strategic recommendations include publishing detailed security incident response and vulnerability disclosure policies, providing clear company contact information, and enhancing WHOIS transparency to strengthen trust and compliance posture.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Census operates in the competitive data integration and activation market, leveraging its recent acquisition by Fivetran to enhance market reach and credibility. Its SaaS platform offers key services such as Reverse ETL, real-time live syncs, audience segmentation, embedded data sharing, and AI-powered data enrichment. The company targets enterprise and medium-sized businesses with data-driven teams across marketing, sales, and customer success functions. The website showcases strong branding consistency, customer success stories, and integration with major data platforms, indicating a well-established partnership ecosystem. Revenue streams likely include subscription-based SaaS licenses and professional services. Growth indicators include active content marketing, detailed product documentation, and a broad integration portfolio.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and enterprise-grade security claims. No exposed credentials, vulnerable libraries, or security misconfigurations were detected in the analyzed content. However, the lack of publicly available incident response and vulnerability disclosure policies limits transparency and readiness perception. No direct security contact channels were found, which could hinder timely reporting and response to security incidents. Compliance with GDPR is implied through privacy and cookie policies, but explicit certifications or frameworks (e.g., ISO 27001, NIST) are not mentioned. Overall, the security posture is strong but could benefit from enhanced transparency and formalized security governance documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated incident response and vulnerability disclosure policy page to improve transparency and security readiness.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Census
Unify, de-duplicate, enhance, and activate your data. Census helps you deliver AI enhanced data from any data source to every tool—no silos, no guesswork.
excellent
consistent
Technical Stack
moderate
excellent
good
good
Security Assessment
- HTTPS enforced
- Enterprise-grade security claims
- Security page detailing practices
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and navigation
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 51 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings