Is gupshup.io Safe? Security Analysis for Gupshup
Check if gupshup.io is a scam or legitimate. Free security scan and reviews.
AI Summary
Gupshup is a leading Conversational Engagement Platform that empowers businesses to engage customers across marketing, commerce, and support through AI-powered chatbots and messaging APIs. Positioned as a major CX player by Gartner in 2023, Gupshup offers a comprehensive suite of services including AI Agents, multi-channel messaging APIs (WhatsApp, SMS, Voice, Instagram, RCS), conversation builders, campaign management, and agent assist tools. The platform targets enterprises and medium to large businesses seeking to enhance customer engagement and automate workflows. Technically, the website is built on modern frameworks such as Next.js and integrates multiple analytics and marketing tools including Google Tag Manager, Microsoft Clarity, Facebook Pixel, and Taboola. The site is mobile-optimized, SEO-friendly, and employs strong security practices including HTTPS, security headers, and cookie consent mechanisms. The digital maturity is high, reflecting a professional and scalable infrastructure. From a security perspective, Gupshup demonstrates good practices with enterprise-grade security offerings linked on the site, secure forms, and no visible vulnerabilities or exposed sensitive data. However, explicit incident response and vulnerability disclosure policies are not publicly found, which could be improved. Privacy compliance is strong with comprehensive privacy and cookie policies and GDPR indicators. Overall, Gupshup presents a low-risk profile with a high degree of professionalism, trustworthiness, and technical sophistication. Strategic recommendations include enhancing transparency on security certifications, publishing incident response policies, and providing data protection officer contact details to further strengthen trust and compliance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Gupshup operates in the competitive conversational AI and CPaaS market, leveraging AI to automate customer interactions across industries such as BFSI, retail, healthcare, travel, and more. Their business model is B2B SaaS, monetizing through API usage, platform subscriptions, and professional services. The company has a strong partnership ecosystem and global client base, including major brands like Citibank and Khan Academy. Growth indicators include recent $60M+ funding and Gartner recognition. Their competitive advantage lies in AI-driven automation, multi-channel support, and extensive integrations. The company targets enterprises and medium-large businesses aiming to digitize customer engagement.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (6)
Phone Numbers (2)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Gupshup's security posture is robust with HTTPS enforced, comprehensive security headers, and enterprise-grade security solutions highlighted on the site. The presence of cookie consent and privacy policies indicates compliance with privacy regulations. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of publicly available incident response and vulnerability disclosure policies suggests room for improvement in transparency and readiness. No security certifications were explicitly found on the site. Overall, the security maturity is good but could be enhanced by publishing formal security governance documents.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated incident response and vulnerability disclosure policy page to improve transparency and readiness.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Gupshup
Gupshup is a Conversational Engagement Platform empowering businesses to engage meaningfully with customers across commerce, marketing and support use-cases on 30+ channels. They build AI-powered chatbots to automate customer acquisition, marketing, commerce, and support to maximize customer lifetime value and reduce the cost of service.
excellent
consistent
Technical Stack
moderate
excellent
good
good
Security Assessment
- HTTPS enforced
- Enterprise grade security page linked
- Cookie consent implemented
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Weak X-Content-Type-Options configuration
LOWCurrent value: "nosniff, nosniff"
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer, strict-origin-when-cross-origin"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC Partial Enforcement
LOWDMARC only applies to 25% of messages
Strict DMARC Alignment
LOWStrict alignment may cause legitimate emails to fail
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings