AI Summary

Helena.lv is a small retail and service business specializing in natural hair extensions, hair care products, and salon services located in Riga, Latvia. The website presents a professional and well-structured digital presence with clear navigation, multimedia content, and customer testimonials, targeting individuals seeking hair extension and hair care solutions locally. The business model focuses on direct retail sales combined with salon services, positioning itself as a trusted local provider in the hair care industry. Technically, the website uses standard web technologies including HTML5, CSS, JavaScript, and jQuery. It is mobile-optimized with good SEO practices and a moderate performance profile. While no CMS or hosting provider details are evident, the site maintains a consistent branding and user experience. Privacy and cookie policies are present, indicating attention to compliance, though no explicit consent mechanism for cookies is detected. From a security perspective, HTTPS is implied but security headers are not explicitly detected, and no advanced security policies or incident response contacts are published. No vulnerabilities or exposed sensitive data were found in the analysis. The absence of WHOIS data limits domain legitimacy verification, but the business appears legitimate based on website content and contact information. Social media integration and customer reviews add to trustworthiness. Overall, the website scores well in content quality, business credibility, and privacy compliance, with moderate technical and security posture. Strategic improvements include enhancing security headers, publishing security policies, and verifying SSL configurations to strengthen trust and resilience.