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Is helium10.com a Scam? Security Check Results - Helium 10 Reviews

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Is helium10.com Safe? Security Analysis for Helium 10

Check if helium10.com is a scam or legitimate. Free security scan and reviews.

E-commerceN/amedium
WordPressYoast SEOGoogle Tag ManagerGoogle AnalyticsYouTube iframe API+4 more
Analyzed 8/2/2025Completed 8:12:07 AM
68
Security Score
MEDIUM RISK

AI Summary

Helium 10 is a leading SaaS platform providing comprehensive seller tools for Amazon, Walmart, and TikTok Shop marketplaces. The company offers a wide range of services including product research, keyword research, listing optimization, advertising automation, and analytics, targeting sellers from beginners to enterprise brands. With over 4 million users, Helium 10 holds a strong market position supported by extensive training resources and a robust digital presence. The website is professionally designed, mobile-optimized, and SEO-friendly, reflecting a mature digital infrastructure. Security posture is strong with HTTPS, security headers, and cookie consent mechanisms, though explicit security policies and incident response details are not publicly available. The absence of WHOIS registration data slightly reduces trust but does not detract from the overall legitimacy indicated by the website content and branding.

Detected Technologies

WordPressYoast SEOGoogle Tag ManagerGoogle AnalyticsYouTube iframe APICookiebotProfitWellBootstrap (implied by classes)Swiper.js

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Helium 10 operates in the e-commerce sector, focusing on multi-marketplace seller tools delivered via subscription. Its competitive advantage lies in the breadth and depth of its toolset, integration across marketplaces, and educational offerings. The business model is SaaS with tiered pricing plans catering to different seller needs. The company demonstrates strong growth indicators with a large user base and active marketing efforts including affiliate programs and influencer partnerships. The ecosystem includes related domains for landing pages and seller support hubs. The company targets a broad audience of e-commerce sellers seeking data-driven solutions to optimize sales and operations.

Security Posture Analysis

Comprehensive Security Assessment

The website employs modern security best practices including HTTPS, multiple security headers, and a cookie consent mechanism compliant with GDPR. No direct security policy or incident response information is found, which is a gap in transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of third-party scripts is extensive but from reputable sources. Overall, the security maturity is good but could be improved by publishing explicit security and incident response policies and providing direct security contact channels.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy and incident response page to improve transparency and trust.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Helium 10

Description:

Helium10 provides software solutions for Amazon sellers, including tools for product research, keyword research, listing optimization, and more.

Key Services:
Product ResearchKeyword ResearchListing OptimizationOperations ManagementAnalyticsAdvertising AutomationTraining and Education
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressYoast SEOGoogle Tag ManagerGoogle AnalyticsYouTube iframe APICookiebotProfitWellBootstrap (implied by classes)Swiper.js
Frameworks:
Bootstrap
Platforms:
WordPress
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
90/100
Best Practices:
  • HTTPS enforced
  • Cookie consent banner implemented
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics & Tracking

Services:
Google AnalyticsProfitWell
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Google Ads
Tracking Pixels:
ProfitWell
Marketing Tools:
CookiebotYouTube embeds
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Comprehensive e-commerce SaaS platform targeting Amazon, Walmart, and TikTok sellers

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

83/100
Score

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.salesforce.com include:mail.zendesk.com include:spf.tipalti.com include:amazonses.com include:spf.protection.outlook.com include:mg-spf.greenhouse.io ~all
DNS Lookups:6/10
Policy:~all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
DMARC Details
Policy:quarantine
Aggregate Reports:de5c27f5b2224d2eafc0d0375249eccf@dmarc-reports.cloudflare.net

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

82/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Enabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:104.18.29.78, 104.18.28.78
Name Servers:
clint.ns.cloudflare.comDNS only
violet.ns.cloudflare.comDNS only
MX Records:
0: helium10-com.mail.protection.outlook.com
SOA:Serial: 2378820263, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:60ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.salesforce.com include:mail.zendesk.com include:spf.tipalti.com include:amazonses.com include:spf.protection.outlook.com include:mg-spf.greenhouse.io ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress CMS with a modern tech stack including Bootstrap, Swiper.js, and various analytics and marketing tools such as Google Analytics, Google Tag Manager, Cookiebot, and ProfitWell. The site is well-optimized for performance and mobile responsiveness, with comprehensive SEO metadata and structured data (JSON-LD) for enhanced search engine visibility. The use of multiple language versions indicates a global reach. No significant technical debt or outdated technologies were observed. Hosting provider details are not explicitly identified from the HTML content.
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