Is hellobar.com Safe? Security Analysis for HelloBar
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AI Summary
HelloBar is a technology SaaS company specializing in popup builder tools designed to increase website visitor conversions, leads, and sales. Trusted by over 600,000 websites and operating since 2012, it targets marketers, website owners, and businesses seeking to optimize user engagement. The website is professionally designed, multilingual, and optimized for SEO and mobile devices, reflecting a mature digital presence. The technical infrastructure is based on WordPress CMS, leveraging modern analytics and marketing tools such as Google Analytics, Microsoft Clarity, and Visual Website Optimizer. Security posture is solid with HTTPS enabled and no exposed sensitive data, though explicit security headers could be improved. The WHOIS data is unavailable or privacy protected, which slightly impacts trust but is common for SaaS businesses. Overall, the site demonstrates a strong business credibility and technical maturity with room for enhanced security practices.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
HelloBar holds a strong market position as a trusted popup builder SaaS with a large user base. Its business model revolves around subscription-based software services for lead generation and visitor engagement. The company leverages partnerships and integrations with major platforms (e.g., Salesforce, Eventbrite) as indicated by displayed logos. The multilingual support and extensive marketing tools indicate a global target audience. Revenue streams likely include tiered subscription plans and upsells. The absence of direct contact emails or phone numbers suggests a focus on digital self-service and support via forms and knowledge bases. The company maintains a consistent brand image and professional content, reinforcing trust and market credibility.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with a good SSL configuration, ensuring encrypted communications. It uses modern tracking and analytics scripts loaded asynchronously to minimize performance impact. However, the absence of explicit security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a gap that could expose the site to certain web-based attacks. No vulnerabilities or exposed sensitive data were detected in the HTML content. The site lacks published security policies or incident response information, which could be improved to enhance transparency and readiness. Overall, the security posture is good but could benefit from additional hardening and documented policies.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and enforce Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options HTTP headers to improve security against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
HelloBar
Convert 83 percent more of your visitors into leads, subscribers and buyers using the smarter, easier, and better popup builder. Try Hello Bar today.
excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled
- No exposed sensitive data in HTML
- Use of Google Tag Manager and analytics scripts asynchronously
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 76 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings