Is hilton.com Safe? Security Analysis for Hilton
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AI Summary
Hilton is a globally recognized hospitality company operating a diverse portfolio of hotel brands across multiple continents. The website serves as a central hub for brand information, customer service, and global site navigation. Despite the brand's prominence, the analyzed page content is minimal and currently displays an error message, indicating a possible temporary issue or placeholder state. The site integrates multiple advanced analytics and marketing technologies, reflecting a mature digital infrastructure. Security posture is generally good with HTTPS and monitoring tools in place, but lacks explicit security policies and vulnerability disclosure information. Privacy and cookie policies are comprehensive and GDPR compliant, supporting strong privacy compliance. Overall, the website demonstrates high business credibility but could improve content richness and security transparency.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Hilton maintains a strong market position as a leader in the hospitality sector with a broad brand portfolio targeting diverse traveler segments. The business model focuses on hotel ownership, management, and franchising, supported by a loyalty program (Hilton Honors) to drive customer retention. The website links to numerous global and brand-specific domains, indicating a wide partnership and subsidiary ecosystem. Advertising and analytics practices are extensive, leveraging Google and other third-party services for marketing and user tracking. The company targets global travelers seeking quality accommodations and hospitality services. Growth indicators include active promotions and multiple brand expansions.
Extracted Contact Information
Marketing Intelligence Data
Phone Numbers (1)
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS and integrates security monitoring tools such as Dynatrace and PPC Protect, indicating proactive security management. However, the absence of security headers and lack of published security policies or incident response contacts represent gaps in transparency and best practices. No vulnerability disclosure or security.txt files were found, limiting external reporting channels. The site does not expose sensitive data or show signs of vulnerabilities in the analyzed content. Privacy compliance is strong with clear policies and consent mechanisms. Overall, security maturity is moderate with room for improvement in policy publication and header implementation.
Strategic Recommendations
Priority Actions for Security Improvement
Implement comprehensive HTTP security headers including Content Security Policy, HSTS, X-Frame-Options, and X-Content-Type-Options.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Hilton
Hilton is a global leader in hospitality with more than 530 hotels & resorts across six continents, offering a portfolio of brands including Waldorf Astoria, Conrad, Canopy, Hilton Hotels & Resorts, Curio Collection, DoubleTree, Tapestry Collection, Embassy Suites, Hilton Garden Inn, Hampton, Tru, Homewood Suites, Home2 Suites, and Hilton Grand Vacations.
basic
consistent
Technical Stack
moderate
basic
basic
basic
Security Assessment
- HTTPS enabled
- Use of third-party security and monitoring scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website content is minimal and shows an error message 'Something went wrong' indicating possible temporary issue or placeholder page.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM31 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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