Is hotjar.com Safe? Security Analysis for Hotjar Ltd.
Check if hotjar.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Hotjar Ltd. is a leading SaaS company specializing in website heatmaps and behavior analytics tools that enable businesses to understand user interactions and improve customer experience. The company is well-established with a strong market presence, trusted by over 1.3 million websites globally. Their platform offers a comprehensive suite of tools including heatmaps, session recordings, surveys, feedback, and user interviews, targeting marketers, product teams, and UX researchers. Technically, the website is built on modern frameworks such as Next.js and React, integrating advanced analytics and marketing tools like Heap Analytics and Google Tag Manager, ensuring a fast, mobile-optimized, and accessible user experience. Security posture is robust with HTTPS enforcement, security headers, and privacy compliance including GDPR adherence. No critical vulnerabilities or suspicious activities were detected. Overall, Hotjar demonstrates a mature digital infrastructure and strong business credibility.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Hotjar operates in the technology sector with a SaaS subscription business model focused on user behavior analytics. Its competitive advantage lies in the integration of multiple user insight tools within a single platform, supported by a large customer base and strong parent company backing (Contentsquare). The company targets a broad range of customers from marketing to product teams, emphasizing data-driven decision making. The presence of extensive integrations and a trust center highlights a strategic approach to ecosystem partnerships and compliance. Growth indicators include a large user base and continuous feature enhancements, including AI-driven capabilities. The company maintains a professional brand image and transparent communication through case studies and testimonials.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Hotjar exhibits a high level of security maturity with enforced HTTPS, comprehensive security headers, and no visible exposure of sensitive data. The website includes privacy and cookie policies with consent mechanisms, indicating compliance with GDPR and other regulations. However, no explicit incident response or vulnerability disclosure pages were found, suggesting room for improvement in transparency and readiness. The use of third-party analytics and marketing scripts is well-managed, but continuous monitoring is recommended to mitigate supply chain risks. Overall, the security posture supports business continuity and user trust effectively.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publicize a formal vulnerability disclosure program to enhance security transparency.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Hotjar Ltd.
Hotjar provides website heatmaps and behavior analytics tools that help businesses understand user behavior, see where users click, collect feedback, and learn why users drop off.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Secure cookies
- No exposed sensitive data in HTML
- Use of security headers
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and multimedia.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=2592000; includeSubDomains"
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings