Is identitymatrix.ai Safe? Security Analysis for Identity Matrix Inc.
Check if identitymatrix.ai is a scam or legitimate. Free security scan and reviews.
AI Summary
Identity Matrix Inc. is a US-based technology startup founded in 2024, specializing in advanced person-level identification and analytics for B2B marketing and sales teams. Their platform leverages AI to transform anonymous web traffic into actionable leads, providing detailed attribution and customer journey insights. Positioned as a next-generation ABM solution, they emphasize higher ROI through person-level intent data. The website is professionally designed, mobile-optimized, and integrates multiple modern analytics and marketing tools, reflecting a mature digital infrastructure for a young company. Security posture is solid with HTTPS and no exposed sensitive data, though formal security policies and incident response contacts are not publicly detailed. Privacy compliance is addressed with clear policies and US-only data focus. Overall, the company presents a credible, innovative offering in the marketing technology space with strong trust signals and a growing partner ecosystem.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company targets B2B sales and marketing professionals seeking to improve lead quality and conversion through person-level data. Their subscription SaaS model offers a competitive advantage over legacy ABM platforms by providing deeper insights and higher accuracy in visitor identification. The presence of multiple integrations with popular CRM and marketing tools suggests a strategy focused on ecosystem compatibility. Customer testimonials and industry badges enhance credibility. The domain is new but consistent with a startup profile, and privacy protection on WHOIS is justified. The company appears to be in early growth stages with a focused product-market fit in the US market.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (1)
Physical Addresses (1)
Company Registration
Identity Matrix Inc.
DUNS: 138484825
Security Posture Analysis
Comprehensive Security Assessment
Identity Matrix demonstrates a good security baseline with HTTPS enforced and no visible sensitive data leaks. The use of reputable analytics and tracking services is balanced with privacy considerations, including US-only data de-anonymization and opt-in compliance. However, the absence of a publicly available security policy or incident response contact limits transparency. DNSSEC is not enabled, and security headers are not explicitly detected, representing areas for improvement. No vulnerabilities or malware indicators were found. Overall, the security posture is adequate for a startup but could be enhanced with formal policies and technical hardening.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy and incident response page to improve transparency and trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Identity Matrix Inc.
Identity Matrix is the ONLY tool on the market that can provide person-level identification, analytics, attribution powered by AI. It is a 1st Person-Level GTM Platform that turns anonymous web visitors into revenue by identifying 70% of US web visitors and providing detailed analytics and attribution.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of security-related scripts (e.g., analytics with privacy considerations)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive elements.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 68 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings