Is increasingly.com Safe? Security Analysis for Increasingly
Check if increasingly.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Increasingly is a technology company specializing in AI-driven e-commerce personalization solutions designed to boost average order value for online merchants. Their platform offers product bundling, dynamic recommendations, product collections, and Google Shopping bundling tools. Recently acquired by Searchspring, Increasingly positions itself as a key player in the e-commerce AI personalization market. The website is built on WordPress with Elementor and integrates multiple marketing and analytics tools such as Google Analytics, Hotjar, and ActiveCampaign. Security measures include HTTPS and Google reCAPTCHA on forms, but explicit security headers and policies are not clearly documented. The absence of WHOIS data limits domain trust assessment, but the professional website and business signals indicate legitimacy. Privacy compliance is basic with a cookie consent mechanism but lacks a clearly accessible privacy policy page. Overall, the site demonstrates good technical and business maturity with room for improvement in privacy and security transparency.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company targets e-commerce merchants seeking to increase revenue through AI-powered product recommendations and bundling. Their business model is B2B SaaS, offering a specialized platform integrated into merchant websites. The acquisition by Searchspring suggests strategic growth and market consolidation. The website features client logos and case studies, enhancing credibility. Marketing efforts leverage multiple tracking and engagement tools. However, direct contact information is limited to a demo booking form, which may impact lead capture efficiency. The company operates in the technology and e-commerce sectors with a medium-sized profile. The lack of detailed WHOIS data and privacy policy may affect trust for some customers.
Security Posture Analysis
Comprehensive Security Assessment
The website enforces HTTPS and uses Google reCAPTCHA to protect form submissions, indicating a baseline security posture. However, common security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not explicitly present in the analyzed content, which could expose the site to certain web-based attacks. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a security.txt file or vulnerability disclosure policy suggests limited formal incident response readiness. Overall, the security posture is moderate but could be enhanced by implementing additional HTTP security headers and formalizing security policies.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and verify HTTP security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Increasingly
Product Bundling tools to power customer experience. Increasingly provides AI-powered solutions to boost average order value through product bundling, dynamic recommendations, product collections, and Google Shopping bundling.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Google reCAPTCHA on forms
- No exposed sensitive data in HTML
- Use of security plugins (Cookie Law Info)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a WordPress site using Elementor and Yoast SEO.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Potential Subdomain Takeover
HIGHSubdomain shop.increasingly.com points to unregistered service prod-inc-alb-magento-store-8723991.eu-west-1.elb.amazonaws.com
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
Critical Service Exposed: MySQL
CRITICALPort 3306 (MySQL) is publicly accessible - MySQL - Database server
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings