AI Summary

INOVAT is a Latvian company specializing in renewable energy products, including solar panels, mounting systems, inverters, batteries, heat pumps, pontoon systems, and electric vehicle charging stations. The company targets both business and consumer markets interested in sustainable energy solutions and related construction materials. Their website reflects a niche regional supplier with a focus on e-commerce and wholesale distribution within the energy and construction sectors. Technically, the website is built on a modern WordPress platform using WooCommerce for e-commerce functionality and Elementor for design. It integrates multiple analytics and marketing tools such as Google Analytics, Facebook Pixel, Hotjar, and Microsoft Clarity, indicating a mature digital marketing approach. The site is mobile-optimized and uses HTTPS with appropriate security headers, reflecting a good technical infrastructure. From a security perspective, the site demonstrates good practices including HTTPS enforcement and security headers. However, the absence of a visible privacy policy and terms of service pages, as well as no explicit contact information for security or business inquiries, represent compliance and trust gaps. The lack of WHOIS data due to query limits restricts full domain legitimacy verification, slightly reducing overall trust. Overall, the website presents a professional and functional online presence with moderate security and privacy compliance. Strategic improvements in privacy disclosures, contact transparency, and incident response readiness would enhance trust and compliance posture.