Is izooto.com Safe? Security Analysis for iZooto
Check if izooto.com is a scam or legitimate. Free security scan and reviews.
AI Summary
iZooto is a technology company specializing in audience marketing platforms tailored for publishers. Their platform offers a comprehensive suite of services including web and app push notifications, personalized notification inbox (News Hub), on-site interactions, email newsletters, audience segmentation, automation, personalization, and detailed reporting and analytics. Positioned as a market leader, iZooto targets digital content publishers aiming to engage and monetize their audiences effectively across devices. The company was founded in 2015 and maintains a consistent brand presence with a professional website and active social media channels. Technically, the website is built on WordPress using Elementor and Yoast SEO plugins, leveraging modern JavaScript libraries and integrations such as Google Tag Manager, Microsoft Clarity, Zoho SalesIQ, and Google DoubleClick for advertising. The site is hosted with Cloudflare DNS and uses HTTPS with a good SSL configuration. Performance and mobile optimization are good, though accessibility features are basic. SEO is well implemented with proper meta tags and structured data. From a security perspective, the site uses HTTPS and has domain transfer protections enabled. However, it lacks visible security headers and published security policies or incident response contacts. No vulnerability disclosure or security.txt files were found. Privacy compliance is weak due to the absence of privacy and cookie policies or consent mechanisms on the analyzed content. Analytics usage is moderate with multiple tracking services, but privacy compliance could be improved. Overall, iZooto presents a credible and professional online presence with a solid technical foundation and market positioning. The main risks relate to privacy compliance and security transparency, which should be addressed to enhance trust and regulatory adherence.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
iZooto operates in the technology sector, focusing on SaaS solutions for audience marketing primarily targeting publishers and digital content providers. Their competitive advantage lies in offering a unified platform that combines push notifications, personalized content delivery, automation, and monetization tools. Revenue streams likely include subscription fees and advertising partnerships. The company demonstrates growth through active content marketing (blogs, webinars, podcasts) and a broad integration ecosystem. Strategic partnerships with major platforms and a strong social media presence support market expansion. The business model emphasizes customer retention and engagement through segmentation and personalized communication, aligning with digital publishing trends.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of iZooto's website is moderate. HTTPS is properly implemented, and domain registration includes transfer protection, indicating basic security hygiene. However, the absence of security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and others reduces defense-in-depth. No public security policy or incident response information is available, which may hinder transparency and trust. There is no evidence of vulnerability disclosure programs or security.txt files, limiting external security collaboration. Analytics and marketing tools are extensively used, which increases the attack surface and privacy risks if not properly managed. Overall, while no critical vulnerabilities are evident, improvements in security transparency and header implementation are recommended.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive privacy policy and cookie policy with GDPR compliance details.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
iZooto
An audience marketing platform to engage and retain your users across devices. Monetize effortlessly with iZooto's innovative ad solutions.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled
- Domain status clientTransferProhibited
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional SaaS platform for audience marketing targeting publishers.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 32 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings