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Is keywordtool.io a Scam? Security Check Results - Key Tools Limited Reviews

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Is keywordtool.io Safe? Security Analysis for Key Tools Limited

Check if keywordtool.io is a scam or legitimate. Free security scan and reviews.

TechnologyHong Kongmedium
JavaScript ES ModulesCloudflare DNS and CDNStripe (payment processing)Google Tag ManagerMicrosoft Clarity+2 more
Analyzed 8/2/2025Completed 10:35:52 AM
70
Security Score
MEDIUM RISK

AI Summary

Keyword Tool is a well-established online keyword research platform founded in 2014 and operated by Key Tools Limited based in Hong Kong. It offers a freemium SaaS model providing keyword suggestions primarily using Google Autocomplete data, targeting marketers, business owners, and content creators globally. The website is professionally designed, mobile-optimized, and features extensive content supporting SEO and PPC keyword research across multiple search engines and languages. The platform holds a strong market position as a reliable alternative to Google Keyword Planner, supported by reputable customer logos and media endorsements. Technically, the site leverages modern web technologies including Cloudflare CDN, Google Tag Manager, Microsoft Clarity, and VWO for analytics and optimization, ensuring fast performance and good accessibility. Security posture is strong with HTTPS enforced and domain transfer protections, though DNSSEC is not enabled and explicit security policies or incident response contacts are not publicly disclosed. Privacy compliance is adequate with a comprehensive privacy policy but lacks a cookie consent mechanism. Overall, the website is trustworthy, secure, and professionally maintained, suitable for its target audience and business model.

Detected Technologies

JavaScript ES ModulesCloudflare DNS and CDNStripe (payment processing)Google Tag ManagerMicrosoft ClarityVisual Website Optimizer (VWO)Bootstrap CSS framework

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Keyword Tool operates in the technology sector providing keyword research tools that support SEO and PPC marketing efforts. Its freemium business model includes a free tier and paid Pro subscriptions, as well as API access for enterprise clients. The company targets digital marketers, content creators, and businesses seeking to optimize their online presence internationally. The presence of multiple language and country options indicates a global market approach. The website's trust signals, including customer logos from major brands and positive media quotes, enhance credibility. The company maintains physical offices in Hong Kong and UAE, with clear registration details. The platform's integration with payment and analytics services suggests mature operational capabilities. No suspicious or fraudulent patterns were detected in domain registration or website content.

Extracted Contact Information

Marketing Intelligence Data

Phone Numbers (2)

+9716501****
+8525803****

Company Registration

Legal Name:

Key Tools Limited

Registration Number:

64668937

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and domain status set to clientTransferProhibited, preventing unauthorized transfers. Use of Cloudflare CDN adds DDoS protection and performance benefits. Security headers are likely implemented though not explicitly visible in HTML. No sensitive data exposure or vulnerable libraries were detected. However, DNSSEC is not enabled, which could improve DNS security. The absence of a security.txt file and incident response contact information limits transparency for vulnerability reporting. Privacy policy is comprehensive and GDPR compliant, but no cookie consent banner was detected, which is a minor compliance gap. Overall, the site is secure but could improve transparency and DNS security.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Key Tools Limited

Description:

Keyword Tool is a free alternative to Google Ads Keyword Planner for SEO & PPC keyword research that generates thousands of long-tail keywords quickly. It supports multiple search engines and languages, helping businesses, marketers, and content creators find relevant keywords for content creation, SEO, and advertising.

Key Services:
Keyword research using Google AutocompleteKeyword suggestions for multiple search engines (Google, YouTube, Bing, Amazon, eBay, etc.)Search volume checkingKeyword Tool Pro subscriptionAPI access for keyword data
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
JavaScript ES ModulesCloudflare DNS and CDNStripe (payment processing)Google Tag ManagerMicrosoft ClarityVisual Website Optimizer (VWO)Bootstrap CSS framework
Frameworks:
Bootstrap
Platforms:
Cloudflare
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of security and analytics scripts asynchronously

Analytics & Tracking

Services:
Google AnalyticsMicrosoft ClarityVisual Website Optimizer
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
Google Analytics (via GTM)Microsoft ClarityVisual Website Optimizer (VWO)
Marketing Tools:
Microsoft ClarityVisual Website Optimizer
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

60/100
Score

Weak Strict-Transport-Security configuration

LOW

Current value: "max-age=15552000"

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

53/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 ip4:198.37.156.46 include:_spf.google.com include:spf.braintreegateway.com include:spf.protection.outlook.com include:customeriomail.com -all
DNS Lookups:4/10
Policy:-all
DKIM Selectors Found
Selector:google(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:reject
Subdomain Policy:reject
Aggregate Reports:tech+dmarc@keywordtool.io
Forensic Reports:tech+dmarc@keywordtool.io

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

75/100
Score

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 63 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 2 of 4 security checks due to time constraints

Certificate Details

Subject:keywordtool.io
Issuer:WE1
Valid Until:10/4/2025 (63 days)
SANs:keywordtool.io, *.keywordtool.io, *.api.keywordtool.io +2 more

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
11 years(mature)
Expiry Risk
low(274 days)
Protection Level
basicDNSSEC OFF

DNS Records

A Records:172.66.166.248, 104.20.18.50
AAAA Records:2606:4700:10::ac42:a6f8, 2606:4700:10::6814:1232
Name Servers:
amir.ns.cloudflare.com
jean.ns.cloudflare.com
MX Records:
5: alt2.aspmx.l.google.com
1: aspmx.l.google.com
5: alt1.aspmx.l.google.com
10: alt3.aspmx.l.google.com
10: alt4.aspmx.l.google.com
SOA:Serial: 2379459336, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:75ms

SPF Analysis

SPF Record:
v=spf1 ip4:198.37.156.46 include:_spf.google.com include:spf.braintreegateway.com include:spf.protection.outlook.com include:customeriomail.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website uses a modern technology stack including ES modules, Bootstrap CSS, and integrates multiple analytics and optimization tools such as Google Tag Manager, Microsoft Clarity, and Visual Website Optimizer. Hosting and DNS are managed via Cloudflare, providing CDN and security benefits. The site is mobile-optimized with responsive design and fast loading times. SEO is well addressed with proper meta tags, Open Graph, Twitter cards, and structured data (JSON-LD) for organization and FAQ. No CMS is explicitly detected, suggesting a custom or static site build. The technical implementation is robust with minor opportunities for improvement in DNS security and explicit security headers.
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