Is kissmetrics.io Safe? Security Analysis for Kissmetrics
Check if kissmetrics.io is a scam or legitimate. Free security scan and reviews.
AI Summary
Kissmetrics is a technology company providing an event analytics platform designed to track human behavior across web, mobile, and other digital channels to help businesses increase revenue and improve customer engagement. The company targets businesses seeking actionable analytics to optimize marketing and product performance. The website is professionally designed, well-branded, and features notable client logos, indicating a strong market position in the SaaS analytics space. Technically, the site is built on WordPress with Elementor and uses modern web technologies including Google Tag Manager and Kissmetrics tracking scripts, reflecting a mature digital infrastructure. Security posture is good with HTTPS enforced and no visible vulnerabilities, though some security headers are missing and no explicit incident response or security policies are published. Privacy compliance is partially addressed with a privacy policy present and GDPR considerations, but lacks a cookie consent mechanism. Overall, the website is trustworthy and professional, with moderate to extensive user tracking. WHOIS data is privacy-protected, which is common for commercial SaaS businesses, but limits transparency. Strategic recommendations include enhancing security headers, publishing security and incident response policies, and implementing cookie consent to improve privacy compliance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Kissmetrics operates in the technology sector as a SaaS provider specializing in event analytics and customer behavior tracking. Its business model focuses on subscription-based services targeting medium to large businesses that require detailed insights into user engagement and marketing effectiveness. The company leverages partnerships and integrations, as seen with its own support and sign-in subdomains, and maintains a presence on major social media platforms. The website highlights key services such as multi-channel attribution, A/B testing, and email automation, positioning Kissmetrics as a comprehensive analytics solution. The presence of well-known clients enhances credibility and market trust. However, the lack of explicit contact information on the main site could be a barrier for some prospects. The company appears to be founded around 2019, indicating a relatively recent but established presence in the analytics market.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a solid security foundation with HTTPS enabled and no exposed sensitive data in the HTML. However, the absence of common security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options suggests room for improvement in defense-in-depth. No explicit security or incident response policies are published, which could impact user trust and compliance readiness. The site uses third-party tracking scripts, which may raise privacy concerns if not properly managed. There is no evidence of a vulnerability disclosure program or security.txt file. Overall, the security posture is good but could be enhanced by adopting additional headers, publishing security policies, and implementing cookie consent mechanisms to align with GDPR and other regulations.
Strategic Recommendations
Priority Actions for Security Improvement
Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Kissmetrics
Kissmetrics is an event analytics platform for your web, mobile and other businesses
excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of Google Tag Manager for controlled script loading
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 66 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings